Business

Crowdfunding a coronavirus good news story

Crowdfunding and a coronavirus good news story: “Dogs on Doorsteps“ Coronavirus  news remains relentless around the world with a devasting second wave of lockdowns for many business owners in both Victoria and other locations around the world.  Some who had managed to scramble to survive the first wave and battle to reopen have been economically and

Crowdfunding for Existing Businesses

Crowdfunding to give your business a post lockdown boost today  Crowdfunding for new start-ups is becoming a well trodden path with many people being are familiar with stories about campaigns where new businesses appear to be an instant success whether it be Flowhive or a new craft brewer. Many entrepreneurs and business owners, however, incorrectly

Crowdfunding For Mum Entrepreneurs

Crowdfunding Your Business Venture Do you have an idea for a startup or a side-hustle ?  Do you have an existing business that you are looking to scale ?  Crowdfunding could be for you ….. Everyone has heard about or used crowdfunding for charitable or community projects but not everyone has thought of it as a

Crowdfunding Insights from Flow Hive’s $16.9 million Campaign

 Three years on and Cedar Anderson and his father Stuart from Flow Hive, still arguably have the crown for the world’s most successful crowdfunding campaign ever.     Not only did they raise a record-breaking A$16.9 million in just 6 weeks but they have now sold over 51,000 bee hives to 130 countries and, possibly

2018 – A Big Year for Crowdfunding in Australia

2018 – A Big Year for Crowdfunding in Australia The long-awaited legislative changes eventually became operational After many years of discussion, 2018 finally saw the operation of crowd-sourced equity funding in Australia. In January 2108, the first platforms received their equity crowdfunding licences and started offering their services to unlisted public companies. The start of

Crowdfunding for your App: the 5 Best Rewards

Crowdfunding for your App: the 5 Best Rewards   Crowdfunding is a great mechanism to get your projects and startup businesses off the ground. And it’s easy to see why more entrepreneurs are turning to crowdfunding: it’s more convenient to launch compared to traditional business financing options, it can capture a niche market, and developers can

Crowdfunding filling in some gaps for early stage Ag-Biotech Businesses

Crowdfunding filling in some gaps for early stage Ag-Biotech Businesses as they address one of the most crucial challenges of our generation   Global food security is recognised as one of the  most crucial challenges of our generation. Today it is estimated that around one billion people are chronically hungry and an additional two billion

Can Co-ops, a new Co-op Incubator and Crowdfunding help Australia reach its Renewable targets?    

Can Co-ops, a new Co-op Incubator and Crowdfunding help Australia reach its Renewable targets? Sometimes the least likely alliances turnout to be the most powerful and necessary ones. We take a look at how co-ops, a new co-op incubator and crowdfunding experts can team up to support the launch of community energy projects making it

Crowdfunding News: Australia crowdfunds the world’s first IBO!!

Australia crowdfunds the world’s first IBO !!  Forget crowdfunding ICOs … the world’s first IBO launches today on ReadyFundGo …. Sick of being bamboozled by Blockchain and ICOs? For many the terms ICO, crypto currency, bitcoin and blockchain cause a momentary brain fade and glazed look. Some may nod and agree with what is being

Crowdfunding Promotion – The Secret to Catapulting your Campaign

Crowdfunding Promotion The Secret to getting local Media Coverage to catapult your campaign   If you have been reading the ReadyFundGo crowdfunding campaign guide you will have seen the importance of a good start to your crowdfunding campaign.   In the Guidebook we talk about personal contact – meetings and phone calls to get your

Equity Crowdfunding in Australia catches a wave

Earlier last year, we spoke about equity crowdfunding finally becoming legal in Australia and allowing founders to receive funds by offering a stake in their ventures.  Now looking at where things stand in 2018, we’re delighted to say that January has brought the issuing of seven licences by the corporate regulator ASIC (Australian Securities and

Crowdfunding your dream start-up

Crowdfunding with a Passion So, you’ve got an idea. Perhaps it’s a really good idea … Well, who knows? Quite possibly you’ve had such a brilliant brainwave that it will turn the world upside down! All you need now is some warm soft cash to somehow pull your idea out of your own personal dreamtime

3 Essential Lessons from a Successful $1.6m Crowdfunding Campaign

    Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold.     So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need

Crowdfunding to test the Minimum Viable Product (MVP)

Founders face many challenges as they aim to create a product or service that tackles market needs better than existing alternatives. They don’t possess the deep pockets of established firms. They lack reputation or brand equity when they speak to customers. Their agenda is split between multiple activities including product development, marketing, public relations and

Large Corporates Turn to Crowdfunding to Facilitate Innovation

Crowdfunding is starting to become a strategic tool for large corporate enterprises.   Innovation in large enterprises has always been a tricky path to set and follow.   Senior leadership teams walk on eggshells in the process. They must invest in the right technologies while making sure they do not jeopardise the sales of existing

UK companies use crowdfunding to test the Australian market after Brexit

Using crowdfunding to test the market in Australia following Brexit  For many UK businesses looking to grow, expansion overseas is often the obvious next step. Whilst in the past Europe may have been seen as the place to explore, following Brexit many companies are looking further afield. It is clear to see why Australia is

Crowdfunding Campaign Checklist: Pre-Launch

  We understand that launching a crowdfunding campaign can be a daunting task even to the experienced, so here at ReadyFundGo we’ve rounded up this checklist to help you prepare for a successful campaign. Create Your Crowd Craft Your Story Create Your Stripe Account Plan and Create Your Video Set Your Funding Goal Choose Your

The most important marketing tool for your crowdfunding campaign

What is your most important crowdfunding marketing tool?  If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once

Crowdfunding in Australia – the equity legislation finally arrives

After a very long wait equity crowdfunding arrives with two legislative announcements in 2 months! After a very long wait, the Crowd-sourced Funding Act 2017  finally received Royal Assent.  Australian retail investors will be able to participate in equity crowdfunding. The Act provides a regulatory framework for crowd-sourced equity funding (CSEF). CSEF is an innovative

Has your food businesses thought about crowdfunding?

It could be time to consider how crowdfunding can benefit your business. Whilst most Australians have heard of crowdfunding, not quite so many have considered how they may use it to help their business. When we start to see how crowdfunding has evolved it may be that some food producers will be thinking again. New

Equity Crowdfunding is back on the agenda in Australia

Equity Crowdfunding is back …. On 24 November 2016 the Australian government introduced a new bill to put Equity Crowdfunding back on the agenda. Equity Crowdfunding enables companies to raise funds through selling shares to a large range of investors through an online portal. Back in October 2015, the then new Turnbull Government ear-marked the

How established businesses are benefiting from crowdfunding

You’ve probably noticed by now that rewards-based crowdfunding is a great way for new businesses or projects to take off. What you may not realise is that crowdfunding is being used by established businesses. In fact, its being increasingly embraced by existing businesses in some pretty creative and resourceful ways. A player like Sony doesn’t need