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2018 – A Big Year for Crowdfunding in Australia

2018 – A Big Year for Crowdfunding in Australia The long-awaited legislative changes eventually became operational After many years of discussion, 2018 finally saw the operation of crowd-sourced equity funding in Australia. In January 2108, the first platforms received their equity crowdfunding licences and started offering their services to unlisted public companies. The start of

Crowdfunding for your App: the 5 Best Rewards

Crowdfunding for your App: the 5 Best Rewards   Crowdfunding is a great mechanism to get your projects and startup businesses off the ground. And it’s easy to see why more entrepreneurs are turning to crowdfunding: it’s more convenient to launch compared to traditional business financing options, it can capture a niche market, and developers can

Can Crowdfunding Help Your Australian Small Business?

  Crowdfunding for Australians Crowdfunding has become a viable solution for many start-ups in turning their aspirations into reality. It combines the useful features of crowdsourcing and microfinancing, uniting aspiring entrepreneurs with funders who are willing to pledge resources to projects that they want to support. Because of its simple and collaborative approach to investment,

Why Tasmania is Ripe for Crowdfunding Success

Why Tasmania Is Ripe for Entrepreneurial and Crowdfunding Success   What comes to mind when one thinks of Tasmania? A paradise isolated from the strain of everyday life? Yes. An island famous for its wine and internationally-acclaimed gourmet food? Also true. And of course, it is the home of native wildlife that captures the imagination.

Crowdfunding helping start-ups and scale-up businesses

Pretty soon, and if you’re lucky enough to be able to afford Qantas first class or business class travel on their international flights, you can bite into a gluten free Amaretti biscuit made by the Nutty Baker. Thanks to a financial ‘leg up’ from crowd funding that the Nutty Baker initiated on ReadyFundGo, Nina Siljanovic

Crowdfunding Promotion – The Secret to Catapulting your Campaign

Crowdfunding Promotion The Secret to getting local Media Coverage to catapult your campaign   If you have been reading the ReadyFundGo crowdfunding campaign guide you will have seen the importance of a good start to your crowdfunding campaign.   In the Guidebook we talk about personal contact – meetings and phone calls to get your

Equity Crowdfunding in Australia catches a wave

Earlier last year, we spoke about equity crowdfunding finally becoming legal in Australia and allowing founders to receive funds by offering a stake in their ventures.  Now looking at where things stand in 2018, we’re delighted to say that January has brought the issuing of seven licences by the corporate regulator ASIC (Australian Securities and

Why crowdfunding is a great option when the bank says “No”

Reward-based crowdfunding is the starting point of some of the coolest projects. In fact, if you are living in Brisbane and your dream is practising extreme sports all year long, you may have heard about the Urban Xtreme ReadyFundGo campaign. That’s how Lindsay and her team successfully managed to find their first customers and raise

Crowdfunding your dream start-up

Crowdfunding with a Passion So, you’ve got an idea. Perhaps it’s a really good idea … Well, who knows? Quite possibly you’ve had such a brilliant brainwave that it will turn the world upside down! All you need now is some warm soft cash to somehow pull your idea out of your own personal dreamtime

3 Essential Lessons from a Successful $1.6m Crowdfunding Campaign

    Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold.     So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need

UK companies use crowdfunding to test the Australian market after Brexit

Using crowdfunding to test the market in Australia following Brexit  For many UK businesses looking to grow, expansion overseas is often the obvious next step. Whilst in the past Europe may have been seen as the place to explore, following Brexit many companies are looking further afield. It is clear to see why Australia is

The most important marketing tool for your crowdfunding campaign

What is your most important crowdfunding marketing tool?  If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once