Innovation

Crowdfunding helping start-ups and scale-up businesses

Pretty soon, and if you’re lucky enough to be able to afford Qantas first class or business class travel on their international flights, you can bite into a gluten free Amaretti biscuit made by the Nutty Baker. Thanks to a financial ‘leg up’ from crowd funding that the Nutty Baker initiated on ReadyFundGo, Nina Siljanovic

Crowdfunding and Ideation – 3 Synergies all innovators must know about

Crowdfunding and Ideation –  3 synergies all innovators  must know about  Ideation and execution are two core elements of innovative projects. The former is about finding new approaches to solving business and social problems, whereas the latter is fundamental to make ideas come true and deliver on their promised benefits.   For several years already,

Equity Crowdfunding in Australia catches a wave

Earlier last year, we spoke about equity crowdfunding finally becoming legal in Australia and allowing founders to receive funds by offering a stake in their ventures.  Now looking at where things stand in 2018, we’re delighted to say that January has brought the issuing of seven licences by the corporate regulator ASIC (Australian Securities and

Crowdfunding your dream start-up

Crowdfunding with a Passion So, you’ve got an idea. Perhaps it’s a really good idea … Well, who knows? Quite possibly you’ve had such a brilliant brainwave that it will turn the world upside down! All you need now is some warm soft cash to somehow pull your idea out of your own personal dreamtime

3 Essential Lessons from a Successful $1.6m Crowdfunding Campaign

    Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold.     So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need

Adapting your crowdfunding campaign with feedback from your crowd

You’ve probably noticed how crowdfunding is growing in popularity not only in Australia but all over the world. It has become a viable alternative for innovators and company founders to fund all kinds of ideas. At ReadyFundGo we currently hosting a campaign titled The Largest Electric Guitar Ensemble, an ambitious attempt to put together 500

Large Corporates Turn to Crowdfunding to Facilitate Innovation

Crowdfunding is starting to become a strategic tool for large corporate enterprises.   Innovation in large enterprises has always been a tricky path to set and follow.   Senior leadership teams walk on eggshells in the process. They must invest in the right technologies while making sure they do not jeopardise the sales of existing