Crowdfunding in Australia with ReadyFundGo

Get crowdfunding in Australia with ReadyFundGo today! ReadyFundGo is open to Australian crowdfunding creators and those campaign creators from around the world who would like to bring their new product or innovation to Australia.

 Start building and launching campaigns now, or support campaigns that are in action!

The market : crowdfunding in Australia and globally

Globally, there has been unprecedented growth in the crowdfunding market and Australians are eager to be part of the party.

ReadyFundGo is helping businesses, start-ups, entrepreneurs, commercialisation units, inventors and communities use crowdfunding to get ideas and projects off the ground in Australia.

In 2019 6,500 reward crowdfunding campaigns were conducted raising a little over $5,000 on average to give total funds raised of $34.5m AUD.

In 2019, 200 equity crowdfunding campaigns were launched raising a little over $143,000 on average to give total funds raised of $35.7m AUD.

Rewards and Equity Crowdfunding collectively helped Australian businesses with seed, start-up and growth funding to the tune of $70m.

Rewards Crowdfunding

Australia is one of the most receptive crowdfunding markets in the world.  Not only that Australian crowdfunding innovators have been some of the most successful.  For example, FlowHive, an Australian business raised $12m with Rewards Crowdfunding.

ReadyFundGo specialises in Rewards Crowdfunding.  This type of crowdfunding offers a great source of pre-orders, new market, research and traction-opportunities for businesses of any size.

The general idea is that supporters of the campaign are ‘rewarded’ for their pledges by an array of offerings. This could include early release of a new product, exclusive access to a limited number of products or experiences, a customised experience or gift, events and more. The crowd provides the initial funds for the campaign creator to start their project. Rewards are fulfilled typically after the campaign has ended.

Another great benefit of this type of crowdfunding is  ‘market testing’ either at the product stage or using the platform with a  ‘minimal viable product’ to gauge market response. Campaigners can engage with potential backers through updates and commenting, taking feedback and polls for their new product. It can be used an additional channel for gaining exposure to a product, project or idea outside of traditional methods in Australia.

If you’d like to start creating your own campaign, can you start today.  It’s free.  Our team will be in touch to see how we might help in building your campaign.

Equity crowdfunding – raising capital for start-up businesses

Equity crowdfunding allows a large number of investors to make small equity investments in a company. While equity crowdfunding has been available in a number of countries around the world for several years, it has only been available for retail investors in Australia from January 2018.

Initially equity crowdfunding was only available in Australia to unlisted public companies. In October 2018 the equity legislation in Australia was extended to proprietary companies.

Allowing equity to be raised from the “crowd” can provide small businesses with an alternative source of capital that could create jobs and increase productivity.  Access to capital and cash-flow are the key reasons early stage businesses fail.  Equity crowdfunding can now provide an alternative source of funding for early stage businesses in Australia.

An important thing to note is that a successful reward-based campaign can show proof of concept, test a start-up’s Minimum Viable Product and start to generate sales traction ahead of approaching angel investors or looking to equity crowdfunding.

Start-ups and business looking to grow do not need to wait.  They can start a reward based crowdfunding campaign in Australia with ReadyFundGo today.  What is more with a reward based campaign a start-up founder is not diluted by giving away equity too early.

Equity Crowdfunding Platforms

As of mid 2019, there are 18 licensed platforms that enable equity crowdfunding.  A complete list can be provided here

Why use ReadyFundGo, the best crowdfunding site in Australia

  • Businesses in Australia need funds to grow
  • To create new jobs and opportunities
  • Banks are limiting for new business – not everyone gets a go
  • Equipment finance is expensive
  • Capital raising – where do I start?
  • “Boys in suits” are intimidating
  • Businesses and creators can test their idea (Minimum Viable Product)
  • You can raise funds without giving away equity
  • Reward based crowdfunding can help you grow your customer base
  • A successful crowdfunding campaign with ReadyFundGo can be a stepping stone to further investment

Helping you achieve your goals

ReadyFundGo support rewards based crowdfunding. We connect people to projects and businesses worth funding. Whether you want to start a new business, expand your current business into other areas, products or services, purchase equipment or just need some extra cash to retrain staff, we can help you raise capital through crowd funding.

Our team of campaign professionals and experts can also help you raise money for community and environmental projects.

If you’d like to start creating your own campaign, can you start today.  It’s free.  Our team will be in touch to see how we might help in building your campaign.

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