3 Essential Lessons from a Successful $1.6m Crowdfunding Campaign

    Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold.     So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need

Adapting your crowdfunding campaign with feedback from your crowd

You’ve probably noticed how crowdfunding is growing in popularity not only in Australia but all over the world. It has become a viable alternative for innovators and company founders to fund all kinds of ideas. At ReadyFundGo we currently hosting a campaign titled The Largest Electric Guitar Ensemble, an ambitious attempt to put together 500

Crowdfunding to test the Minimum Viable Product (MVP)

Founders face many challenges as they aim to create a product or service that tackles market needs better than existing alternatives. They don’t possess the deep pockets of established firms. They lack reputation or brand equity when they speak to customers. Their agenda is split between multiple activities including product development, marketing, public relations and

Large Corporates Turn to Crowdfunding to Facilitate Innovation

Crowdfunding is starting to become a strategic tool for large corporate enterprises.   Innovation in large enterprises has always been a tricky path to set and follow.   Senior leadership teams walk on eggshells in the process. They must invest in the right technologies while making sure they do not jeopardise the sales of existing

15 Ways to Grow Your Email List for Your Crowdfunding Campaign

Crowdfunding tips: Build support via email You have your idea for your new business start-up, community project or venture and have decided that crowdfunding is way to go, but have you investigated crowdfunding tips on how to use email to gain support? You know that you need a video, some cool images, a compelling story

UK companies use crowdfunding to test the Australian market after Brexit

Using crowdfunding to test the market in Australia following Brexit  For many UK businesses looking to grow, expansion overseas is often the obvious next step. Whilst in the past Europe may have been seen as the place to explore, following Brexit many companies are looking further afield. It is clear to see why Australia is

Crowdfunding Campaign Checklist: Pre-Launch

  We understand that launching a crowdfunding campaign can be a daunting task even to the experienced, so here at ReadyFundGo we’ve rounded up this checklist to help you prepare for a successful campaign. Create Your Crowd Craft Your Story Create Your Stripe Account Plan and Create Your Video Set Your Funding Goal Choose Your

The most important marketing tool for your crowdfunding campaign

What is your most important crowdfunding marketing tool?  If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once

Why reward-based crowdfunding is about more than raising funds

The success of crowdfunding is undeniable. The value of this industry went up exponentially over the past years, from a reported US $880 million in 2010 to over US $34 billion in 2015 – making crowdfunding one of the fastest growing source of funding for new projects around the world. Who would have thought that

Crowdfunding in Australia – the equity legislation finally arrives

After a very long wait equity crowdfunding arrives with two legislative announcements in 2 months! After a very long wait, the Crowd-sourced Funding Act 2017  finally received Royal Assent.  Australian retail investors will be able to participate in equity crowdfunding. The Act provides a regulatory framework for crowd-sourced equity funding (CSEF). CSEF is an innovative

Why Crowdfunding is an Excellent Medium for Specific and Transparent University Fundraising

Alumni donations remain a key source of funding for universities to help finance research and projects. The story is the same whether you are Harvard, or any of the other 10,000 higher education providers around the world. The bad news is that those donations are hitting a new low. Yale, for example,  reported a 33% decrease in

Has your food businesses thought about crowdfunding?

It could be time to consider how crowdfunding can benefit your business. Whilst most Australians have heard of crowdfunding, not quite so many have considered how they may use it to help their business. When we start to see how crowdfunding has evolved it may be that some food producers will be thinking again. New

Equity crowdfunding in Australia – Passed!

After a very long wait … on 22 March 2017, the Crowd-Sourced Funding Bill 2016 was finally passed by the Australian Parliament!   The Bill allows eligible unlisted public companies to raise up to $5 million from investors each year through the use of Crowd-Sourced Equity Funding (CSEF). In order to qualify as an eligible

Essential Tips for Promoting Your Crowdfunding Project

Promoting your crowdfunding project funded is not rocket science…but it’s also not a simple feat. Competition for support can be high for certain ideas. No matter how great your idea is, you will only get an edge by following these tips and being creative with your marketing and promotion. This will drive traffic to your