Campaign Creation

Crowdfunding as a game changer for SMEs

Jill Storey writes in the Australian Institute of Company Director’s Magazine and sets out how in this current climate of restricted lending to SMEs from traditional finance sources, crowdfunding and the new equity rules have the potential to be a game changer for Australian proprietary companies. If you’re a director of a company with a

Creating Your Crowdfunding Story – 10 tips for success

Crowdfunding Tips : 10 Tips for Creating Your Crowdfunding Campaign Story Why don’t we start off with what those 10 nifty tips are so you know what to expect: Hit the key messages quickly Have clear objectives Your title matters Start simple Introduce the problem Display your solution Provide examples and evidence Delve into why

Crowdfunding for your App: the 5 Best Rewards

Crowdfunding for your App: the 5 Best Rewards   Crowdfunding is a great mechanism to get your projects and startup businesses off the ground. And it’s easy to see why more entrepreneurs are turning to crowdfunding: it’s more convenient to launch compared to traditional business financing options, it can capture a niche market, and developers can

The Real Crowdfunding Secrets Nobody Wants to Tell You About

Crowdfunding Secrets As with anything in life, if you want to build a successful crowdfunding campaign in Australia, an idea is not enough. Whilst the idea initiates the process, you need time, effort, finance and of course a little bit of help. People know about crowdfunding campaigns in Australia, and can probably tell you about

3 Essential Lessons from a Successful $1.6m Crowdfunding Campaign

    Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold.     So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need

Adapting your crowdfunding campaign with feedback from your crowd

You’ve probably noticed how crowdfunding is growing in popularity not only in Australia but all over the world. It has become a viable alternative for innovators and company founders to fund all kinds of ideas. At ReadyFundGo we currently hosting a campaign titled The Largest Electric Guitar Ensemble, an ambitious attempt to put together 500

15 Ways to Grow Your Email List for Your Crowdfunding Campaign

Crowdfunding tips: Build support via email You have your idea for your new business start-up, community project or venture and have decided that crowdfunding is way to go, but have you investigated crowdfunding tips on how to use email to gain support? You know that you need a video, some cool images, a compelling story

Crowdfunding Campaign Checklist: Pre-Launch

  We understand that launching a crowdfunding campaign can be a daunting task even to the experienced, so here at ReadyFundGo we’ve rounded up this checklist to help you prepare for a successful campaign. Create Your Crowd Craft Your Story Create Your Stripe Account Plan and Create Your Video Set Your Funding Goal Choose Your

The most important marketing tool for your crowdfunding campaign

What is your most important crowdfunding marketing tool?  If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once

Crowdfunding in Australia – the equity legislation finally arrives

After a very long wait equity crowdfunding arrives with two legislative announcements in 2 months! After a very long wait, the Crowd-sourced Funding Act 2017  finally received Royal Assent.  Australian retail investors will be able to participate in equity crowdfunding. The Act provides a regulatory framework for crowd-sourced equity funding (CSEF). CSEF is an innovative

Has your food businesses thought about crowdfunding?

It could be time to consider how crowdfunding can benefit your business. Whilst most Australians have heard of crowdfunding, not quite so many have considered how they may use it to help their business. When we start to see how crowdfunding has evolved it may be that some food producers will be thinking again. New

Essential Tips for Promoting Your Crowdfunding Project

Promoting your crowdfunding project funded is not rocket science…but it’s also not a simple feat. Competition for support can be high for certain ideas. No matter how great your idea is, you will only get an edge by following these tips and being creative with your marketing and promotion. This will drive traffic to your

Crowdfunding: Get Campaign Fit 

 8 Tips for launching a successful crowdfunding campaign Being successful in most aspects of life requires dedication and hard-work. I am sorry to have to break the news that crowdfunding is no different. Focusing all of your energy into building a pretty campaign story and leaping to publish it is unlikely to succeed. It is

How established businesses are benefiting from crowdfunding

You’ve probably noticed by now that rewards-based crowdfunding is a great way for new businesses or projects to take off. What you may not realise is that crowdfunding is being used by established businesses. In fact, its being increasingly embraced by existing businesses in some pretty creative and resourceful ways. A player like Sony doesn’t need

How Can You Use Reward-Based Crowdfunding To Grow Your Business?

Struggling to get your small business off the ground? You could do away with the stressful bank loan appointments and endless investor pitches and go straight to the people you’re hoping to reach through your product. Crowdfunding is an exciting, modern way to raise money for your project. It  gives you the opportunity to flex

How to use traditional PR to boost your crowdfunding campaign

Traditional PR and crowdfunding success If you have a great product or business idea you may be trying to raise funds to take it to the next level, or simply to go into production by starting a crowdfunding campaign. You know that you need to drive people to the campaign portal to get them to

The Essentials of a Great Crowdfunding Video

Telling Your Story with Video Imagine explaining your crowdfunding project to a friend.  What would you tell them? What questions would they ask? Your crowdfunding video is your chance to tell people that story in a nutshell: who you are, what you want to make, and why. Stats show that a campaign video is a

The Role of Culture in a Start-Up

 A start-up culture needs to be very conscious and strategic, rooted deep into the underlying and mutually agreed upon vision, core values and beliefs. Building a strong company culture from day one is just as important as the product and the go-to-market strategy. Start-up life is stressful and unforgiving and the risk of failure grows exponentially

Credibility is Key to Successful Crowdfunding Stories

Creating trust in you is fundamental if you want to succeed in business and even more so crowdfunding. Every single day I work with organisations trying to get governments to give them a contract for work.  Sometimes they get caught up in telling the customer what they do and not enough about the problem they

Storytelling Isn’t Just for Campfires

There’s lots to be optimistic about in 2015, particularly when you look at the increased access to crowdfunding combined with the limitless imagination that allows us to create amazing ideas and innovative products. Crowdfunding is fortunately also not rocket science! We can all agree on that. But behind the basic steps required, future crowdfunders need