Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold. So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need
Adapting your crowdfunding campaign with feedback from your crowd
You’ve probably noticed how crowdfunding is growing in popularity not only in Australia but all over the world. It has become a viable alternative for innovators and company founders to fund all kinds of ideas. At ReadyFundGo we currently hosting a campaign titled The Largest Electric Guitar Ensemble, an ambitious attempt to put together 500
Large Corporates Turn to Crowdfunding to Facilitate Innovation
Crowdfunding is starting to become a strategic tool for large corporate enterprises. Innovation in large enterprises has always been a tricky path to set and follow. Senior leadership teams walk on eggshells in the process. They must invest in the right technologies while making sure they do not jeopardise the sales of existing
Crowdfunding in Australia – the equity legislation finally arrives
After a very long wait equity crowdfunding arrives with two legislative announcements in 2 months! After a very long wait, the Crowd-sourced Funding Act 2017 finally received Royal Assent. Australian retail investors will be able to participate in equity crowdfunding. The Act provides a regulatory framework for crowd-sourced equity funding (CSEF). CSEF is an innovative
Has your food businesses thought about crowdfunding?
It could be time to consider how crowdfunding can benefit your business. Whilst most Australians have heard of crowdfunding, not quite so many have considered how they may use it to help their business. When we start to see how crowdfunding has evolved it may be that some food producers will be thinking again. New
How established businesses are benefiting from crowdfunding
You’ve probably noticed by now that rewards-based crowdfunding is a great way for new businesses or projects to take off. What you may not realise is that crowdfunding is being used by established businesses. In fact, its being increasingly embraced by existing businesses in some pretty creative and resourceful ways. A player like Sony doesn’t need
How Can You Use Reward-Based Crowdfunding To Grow Your Business?
Struggling to get your small business off the ground? You could do away with the stressful bank loan appointments and endless investor pitches and go straight to the people you’re hoping to reach through your product. Crowdfunding is an exciting, modern way to raise money for your project. It gives you the opportunity to flex
What can startups learn from Olympic athletes?
As the 2016 Rio Olympics and Paralympics come to a close, what learnings can business startups and entrepreneurs take from the world’s top athletes? The Olympics represent the pinnacle of sporting excellence and achievement after years of dedication and sacrifice. Competitors try to extract that extra ounce of physical or psychological advantage in an environment
Building Dreams & Breaking Down Barriers
Starting a new small business can be tough, but crowdfunding is an increasingly popular way for new and existing small business to get funding. Here’s a look at how one woman in Brisbane, Australia has used crowdfunding to build her dream and break down barriers in numerous ways. At the SheSkills workshop in Brisbane, the