Crowdfunding for masks has been popular during the pandemic Photo by Luiza Braun on Unsplash The Start of the Pandemic When the pandemic started to emerge last March with the first lock downs we saw an initial slow down for some of our crowdfunding consulting clients – particularly those who were creating new products and using crowdfunding to
Why Tasmania is Ripe for Crowdfunding Success
Why Tasmania Is Ripe for Entrepreneurial and Crowdfunding Success What comes to mind when one thinks of Tasmania? A paradise isolated from the strain of everyday life? Yes. An island famous for its wine and internationally-acclaimed gourmet food? Also true. And of course, it is the home of native wildlife that captures the imagination.
Crowdfunding Promotion – The Secret to Catapulting your Campaign
Crowdfunding Promotion The Secret to getting local Media Coverage to catapult your campaign If you have been reading the ReadyFundGo crowdfunding campaign guide you will have seen the importance of a good start to your crowdfunding campaign. In the Guidebook we talk about personal contact – meetings and phone calls to get your
Why crowdfunding is a great option when the bank says “No”
Reward-based crowdfunding is the starting point of some of the coolest projects. In fact, if you are living in Brisbane and your dream is practising extreme sports all year long, you may have heard about the Urban Xtreme ReadyFundGo campaign. That’s how Lindsay and her team successfully managed to find their first customers and raise
3 Essential Lessons from a Successful $1.6m Crowdfunding Campaign
Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold. So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need
Adapting your crowdfunding campaign with feedback from your crowd
You’ve probably noticed how crowdfunding is growing in popularity not only in Australia but all over the world. It has become a viable alternative for innovators and company founders to fund all kinds of ideas. At ReadyFundGo we currently hosting a campaign titled The Largest Electric Guitar Ensemble, an ambitious attempt to put together 500
Crowdfunding in Australia – the equity legislation finally arrives
After a very long wait equity crowdfunding arrives with two legislative announcements in 2 months! After a very long wait, the Crowd-sourced Funding Act 2017 finally received Royal Assent. Australian retail investors will be able to participate in equity crowdfunding. The Act provides a regulatory framework for crowd-sourced equity funding (CSEF). CSEF is an innovative
What can startups learn from Olympic athletes?
As the 2016 Rio Olympics and Paralympics come to a close, what learnings can business startups and entrepreneurs take from the world’s top athletes? The Olympics represent the pinnacle of sporting excellence and achievement after years of dedication and sacrifice. Competitors try to extract that extra ounce of physical or psychological advantage in an environment
Agile Planning for the First-time Entrepreneur
How to Manage Your New Project As a first-time entrepreneur there’s so many things we don’t know and so many processes to manage. Ok, so perhaps you’ve run a crowdfunding campaign and secured funding, even hired your first employees and you’re looking for the best way to manage the entire product development of your idea.
Software Testing Explained for First-Time Entrepreneurs
Testing Your Software Product: Many first-time entrepreneurs unfortunately underestimate the importance of software testing, simply because it’s not taught in the entrepreneur courses and it’s not an exciting part of the product development process. But guess what? The lack of software or product testing can lead you straight to disaster. Imagine you built the greatest
What entrepreneurs need to know before building a tech product
Have an idea for an app, software or tech product? Here is a checklist for all entrepreneurs that want to avoid failure when launching a tech product. This checklist will be essential in guiding your strategy – and will help you to determine a budget. This in turn can help determine at what point you