startups

Why Tasmania is Ripe for Crowdfunding Success

Why Tasmania Is Ripe for Entrepreneurial and Crowdfunding Success   What comes to mind when one thinks of Tasmania? A paradise isolated from the strain of everyday life? Yes. An island famous for its wine and internationally-acclaimed gourmet food? Also true. And of course, it is the home of native wildlife that captures the imagination.

Crowdfunding in Queensland

 Crowdfunding in Queensland: Where Success Seems Inevitable Crowdfunding in Queensland: Where Success Seems Inevitable  Are you part of a new venture seeking to get off the ground? Welcome to Queensland! It’s an excellent place for entrepreneurs and crowdfunding campaigners who want to benefit from an exceptional community that is both open to new ideas and

Crowdfunding News: Australia crowdfunds the world’s first IBO!!

Australia crowdfunds the world’s first IBO !!  Forget crowdfunding ICOs … the world’s first IBO launches today on ReadyFundGo …. Sick of being bamboozled by Blockchain and ICOs? For many the terms ICO, crypto currency, bitcoin and blockchain cause a momentary brain fade and glazed look. Some may nod and agree with what is being

3 Essential Lessons from a Successful $1.6m Crowdfunding Campaign

    Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold.     So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need

Adapting your crowdfunding campaign with feedback from your crowd

You’ve probably noticed how crowdfunding is growing in popularity not only in Australia but all over the world. It has become a viable alternative for innovators and company founders to fund all kinds of ideas. At ReadyFundGo we currently hosting a campaign titled The Largest Electric Guitar Ensemble, an ambitious attempt to put together 500

The most important marketing tool for your crowdfunding campaign

What is your most important crowdfunding marketing tool?  If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once

Has your food businesses thought about crowdfunding?

It could be time to consider how crowdfunding can benefit your business. Whilst most Australians have heard of crowdfunding, not quite so many have considered how they may use it to help their business. When we start to see how crowdfunding has evolved it may be that some food producers will be thinking again. New

Equity Crowdfunding is back on the agenda in Australia

Equity Crowdfunding is back …. On 24 November 2016 the Australian government introduced a new bill to put Equity Crowdfunding back on the agenda. Equity Crowdfunding enables companies to raise funds through selling shares to a large range of investors through an online portal. Back in October 2015, the then new Turnbull Government ear-marked the

How established businesses are benefiting from crowdfunding

You’ve probably noticed by now that rewards-based crowdfunding is a great way for new businesses or projects to take off. What you may not realise is that crowdfunding is being used by established businesses. In fact, its being increasingly embraced by existing businesses in some pretty creative and resourceful ways. A player like Sony doesn’t need

How to Crowdfund a Startup and Help Australian Farmers

Startup Story: Aussie Food To You We are delighted that our newest crowdfunding campaign is not only an Aussie business startup, but is working to help Aussie farmers. Every week we get asked the question, “How can reward based crowdfunding can help my business startup or expand?’ We gave an example recently about how Meg

What can startups learn from Olympic athletes?

As the 2016 Rio Olympics and Paralympics come to a close, what learnings can business startups and entrepreneurs take from the world’s top athletes? The Olympics represent the pinnacle of sporting excellence and achievement after years of dedication and sacrifice. Competitors try to extract that extra ounce of physical or psychological advantage in an environment

Building Dreams & Breaking Down Barriers

Starting a new small business can be tough, but crowdfunding is an increasingly popular way for new and existing small business to get funding.  Here’s a look at how one woman in Brisbane, Australia has used crowdfunding to build her dream and break down barriers in numerous ways. At the SheSkills workshop in Brisbane, the

What entrepreneurs need to know before building a tech product

Have an idea for an app, software or tech product? Here is a checklist for all entrepreneurs that want to avoid failure when launching a tech product.  This checklist will be essential in guiding your strategy – and will help you to determine a budget. This in turn can help determine at what point you

Web Essentials for Startup

Is a High Quality Web Presence Essential to Your Business? In this digital world, where 97% of consumers search for services and products online, it is essential for your new business or project to have a strong digital presence. Think about the world’s largest multibillionaire companies and you will find a common trend: Uber does

2015 Intergenerational Report – What does it all mean?

The Australian Government’s Intergenerational Report: Implications for business planning and important insights. Any business, regardless of size or whether it’s existing or new, must take into account external environmental factors during its planning process. One such factor is Government policy which needs to be understood and the impacts assessed early. This will not only help