Why websites still matter in the age of crowdfunding

[vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Crowdfunding is still very much an industry in its infancy with many unanswered questions. However there are many lessons that can be learned from the years of data available to us in the small to medium business market. This post aims to highlight the importance of having a effective online presence for your


INTRODUCTION:   According to eMarketer over $11 billion was spent in Australia on Advertising last year (2014). Incredibly over 50% of that was spent on Digital Channels. In 2015 this growth shows no sign of slowing with spend predicted to increase by a further 10%.Another $500 million. And If you look at mobile advertising by

Employee Share Schemes just got more attractive

On 14 January 2015, Treasury released exposure draft legislation that is aimed at reforming the taxation of Employee Share Schemes (“ESS”). While the stated aim of the draft legislation is to create special concessions for start-ups to encourage them to reward key employees with equity in the business, there are incentives for all employees to

Setting Up A Business

    There are a plethora of issues which will confront a new business owner ranging from ascertaining the most suitable business structure for the business to operate under to ensuring that its business activities are compliant with all laws, rules and regulations.  In starting a business one of the first issues to consider is

Scripting Your Journey

Why do you need a script for a crowdfunding video?  A script is a very cheap or free tool that allows you to plan your crowdfunding story. You can easily fix what isn’t working in the script before you start spending loads of precious time producing the video itself. Once you have finalised the script

What’s your story?

   Selling your story actually means creating a connection with your supporters or customers.  Writing your story and the story of your business or idea is less about what you have to say and more about what people will want to hear in order to believe and buy in.  That doesn’t mean you should write

Digital Marketing… What’s Next?

Are You Ready For 2015? Did you know that in 2014 online advertising expenditure surpassed television for the first time in Australian history? So how are you capturing this audience through digital, social and mobile? Key Statistics To Consider: Over 10.8 million Australian’s go online at least once a day 30% of website traffic is

Storytelling Isn’t Just for Campfires

There’s lots to be optimistic about in 2015, particularly when you look at the increased access to crowdfunding combined with the limitless imagination that allows us to create amazing ideas and innovative products. Crowdfunding is fortunately also not rocket science! We can all agree on that. But behind the basic steps required, future crowdfunders need

Creating a Context for Success

Across years of providing advice to small and medium businesses, most recently as a partner of BridgePoint Group, I have been privileged to provide advice to dozens of start-ups. I love the enthusiasm and ingenuity of the men and women that are prepared to ‘risk it all’ and ‘have a go’. And I love the

Marketing on a Small Budget? Focus on Strategy!

When your marketing budget is limited and let’s face it, most businesses are having this issue right now, the answer is about being strategic. Being strategic means that you need to put some more work in yourself and unfortunately, as most of us who run our own business have time constraints, that may seem like

The Story of one our ‘Serial Entreprenuers’ & your go-to Expert

Most start-ups fail because of poor financial planning and management. “If you fail to plan you should plan to fail.”

Every entrepreneurial venture varies, as do the strategies that make them successful but there is a common trait that exists – limited capital. The scarcity of capital is what makes great entrepreneurs creative enough to think outside the box.

The story of one of our ‘serial entrepreneurs’ and your go-to advisor:

For my very first venture, a Pool Parlour in India, I needed almost $100k in investment but could only get $50k from my parents. My father wanted me to raise the remaining funds from my friends or borrow from the bank. His reason was to help me understand how to develop a business plan, and the importance of obtaining capital early on. Of course, I was also to learn to shoulder responsibility.