Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold. So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need
Adapting your crowdfunding campaign with feedback from your crowd
You’ve probably noticed how crowdfunding is growing in popularity not only in Australia but all over the world. It has become a viable alternative for innovators and company founders to fund all kinds of ideas. At ReadyFundGo we currently hosting a campaign titled The Largest Electric Guitar Ensemble, an ambitious attempt to put together 500
Crowdfunding to test the Minimum Viable Product (MVP)
Founders face many challenges as they aim to create a product or service that tackles market needs better than existing alternatives. They don’t possess the deep pockets of established firms. They lack reputation or brand equity when they speak to customers. Their agenda is split between multiple activities including product development, marketing, public relations and
Large Corporates Turn to Crowdfunding to Facilitate Innovation
Crowdfunding is starting to become a strategic tool for large corporate enterprises. Innovation in large enterprises has always been a tricky path to set and follow. Senior leadership teams walk on eggshells in the process. They must invest in the right technologies while making sure they do not jeopardise the sales of existing
15 Ways to Grow Your Email List for Your Crowdfunding Campaign
Crowdfunding tips: Build support via email You have your idea for your new business start-up, community project or venture and have decided that crowdfunding is way to go, but have you investigated crowdfunding tips on how to use email to gain support? You know that you need a video, some cool images, a compelling story
UK companies use crowdfunding to test the Australian market after Brexit
Using crowdfunding to test the market in Australia following Brexit For many UK businesses looking to grow, expansion overseas is often the obvious next step. Whilst in the past Europe may have been seen as the place to explore, following Brexit many companies are looking further afield. It is clear to see why Australia is
Crowdfunding Campaign Checklist: Pre-Launch
We understand that launching a crowdfunding campaign can be a daunting task even to the experienced, so here at ReadyFundGo we’ve rounded up this checklist to help you prepare for a successful campaign. Create Your Crowd Craft Your Story Create Your Stripe Account Plan and Create Your Video Set Your Funding Goal Choose Your
The most important marketing tool for your crowdfunding campaign
What is your most important crowdfunding marketing tool? If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once
Why reward-based crowdfunding is about more than raising funds
The success of crowdfunding is undeniable. The value of this industry went up exponentially over the past years, from a reported US $880 million in 2010 to over US $34 billion in 2015 – making crowdfunding one of the fastest growing source of funding for new projects around the world. Who would have thought that
Crowdfunding in Australia – the equity legislation finally arrives
After a very long wait equity crowdfunding arrives with two legislative announcements in 2 months! After a very long wait, the Crowd-sourced Funding Act 2017 finally received Royal Assent. Australian retail investors will be able to participate in equity crowdfunding. The Act provides a regulatory framework for crowd-sourced equity funding (CSEF). CSEF is an innovative
Why Crowdfunding is an Excellent Medium for Specific and Transparent University Fundraising
Alumni donations remain a key source of funding for universities to help finance research and projects. The story is the same whether you are Harvard, or any of the other 10,000 higher education providers around the world. The bad news is that those donations are hitting a new low. Yale, for example, reported a 33% decrease in
Has your food businesses thought about crowdfunding?
It could be time to consider how crowdfunding can benefit your business. Whilst most Australians have heard of crowdfunding, not quite so many have considered how they may use it to help their business. When we start to see how crowdfunding has evolved it may be that some food producers will be thinking again. New
Equity crowdfunding in Australia – Passed!
After a very long wait … on 22 March 2017, the Crowd-Sourced Funding Bill 2016 was finally passed by the Australian Parliament! The Bill allows eligible unlisted public companies to raise up to $5 million from investors each year through the use of Crowd-Sourced Equity Funding (CSEF). In order to qualify as an eligible
Crowdfunding – Incentivise your supporters to SHARE
How to make your crowdfunding campaign become the buzz of social media by incentivising your crowd. The phenomenal growth in the crowdfunding market over the past 5 years has been sparked by the widespread use of the internet and social media. Most campaign creators have heard of some of the campaigns that have gone viral
Essential Tips for Promoting Your Crowdfunding Project
Promoting your crowdfunding project funded is not rocket science…but it’s also not a simple feat. Competition for support can be high for certain ideas. No matter how great your idea is, you will only get an edge by following these tips and being creative with your marketing and promotion. This will drive traffic to your
Crowdfunding: Get Campaign Fit
8 Tips for launching a successful crowdfunding campaign Being successful in most aspects of life requires dedication and hard-work. I am sorry to have to break the news that crowdfunding is no different. Focusing all of your energy into building a pretty campaign story and leaping to publish it is unlikely to succeed. It is
Equity Crowdfunding is back on the agenda in Australia
Equity Crowdfunding is back …. On 24 November 2016 the Australian government introduced a new bill to put Equity Crowdfunding back on the agenda. Equity Crowdfunding enables companies to raise funds through selling shares to a large range of investors through an online portal. Back in October 2015, the then new Turnbull Government ear-marked the
How established businesses are benefiting from crowdfunding
You’ve probably noticed by now that rewards-based crowdfunding is a great way for new businesses or projects to take off. What you may not realise is that crowdfunding is being used by established businesses. In fact, its being increasingly embraced by existing businesses in some pretty creative and resourceful ways. A player like Sony doesn’t need
Sustainability and the Crowd
Sustainability. Where to start? While sustainability may seem to be a buzz word, it can be found on many corporate agendas because its historical and present day insights are an increasingly important consideration for planning and growth. There are as many definitions of the word as there are companies in the Fortune 500, the FTSE 100
How Can You Use Reward-Based Crowdfunding To Grow Your Business?
Struggling to get your small business off the ground? You could do away with the stressful bank loan appointments and endless investor pitches and go straight to the people you’re hoping to reach through your product. Crowdfunding is an exciting, modern way to raise money for your project. It gives you the opportunity to flex
How to Crowdfund a Startup and Help Australian Farmers
Startup Story: Aussie Food To You We are delighted that our newest crowdfunding campaign is not only an Aussie business startup, but is working to help Aussie farmers. Every week we get asked the question, “How can reward based crowdfunding can help my business startup or expand?’ We gave an example recently about how Meg
Got A Business Start-Up Idea? Stop Pondering And Get Started Today
If you’ve been struggling to find a way to fund your start-up and haven’t had much luck with traditional investment routes, crowdfunding is your logical next step. Crowdfunding offers small businesses the opportunity to reach out to a potentially global audience of supporters, raising the investment funds they need to finally get a foot on
What can startups learn from Olympic athletes?
As the 2016 Rio Olympics and Paralympics come to a close, what learnings can business startups and entrepreneurs take from the world’s top athletes? The Olympics represent the pinnacle of sporting excellence and achievement after years of dedication and sacrifice. Competitors try to extract that extra ounce of physical or psychological advantage in an environment
Building Dreams & Breaking Down Barriers
Starting a new small business can be tough, but crowdfunding is an increasingly popular way for new and existing small business to get funding. Here’s a look at how one woman in Brisbane, Australia has used crowdfunding to build her dream and break down barriers in numerous ways. At the SheSkills workshop in Brisbane, the
