Crowdfunding Campaign Checklist: Pre-Launch

  We understand that launching a crowdfunding campaign can be a daunting task even to the experienced, so here at ReadyFundGo we’ve rounded up this checklist to help you prepare for a successful campaign. Create Your Crowd Craft Your Story Create Your Stripe Account Plan and Create Your Video Set Your Funding Goal Choose Your

The most important marketing tool for your crowdfunding campaign

What is your most important crowdfunding marketing tool?  If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once

Why reward-based crowdfunding is about more than raising funds

The success of crowdfunding is undeniable. The value of this industry went up exponentially over the past years, from a reported US $880 million in 2010 to over US $34 billion in 2015 – making crowdfunding one of the fastest growing source of funding for new projects around the world. Who would have thought that

Crowdfunding in Australia – the equity legislation finally arrives

After a very long wait equity crowdfunding arrives with two legislative announcements in 2 months! After a very long wait, the Crowd-sourced Funding Act 2017  finally received Royal Assent.  Australian retail investors will be able to participate in equity crowdfunding. The Act provides a regulatory framework for crowd-sourced equity funding (CSEF). CSEF is an innovative

Why Crowdfunding is an Excellent Medium for Specific and Transparent University Fundraising

Alumni donations remain a key source of funding for universities to help finance research and projects. The story is the same whether you are Harvard, or any of the other 10,000 higher education providers around the world. The bad news is that those donations are hitting a new low. Yale, for example,  reported a 33% decrease in

Has your food businesses thought about crowdfunding?

It could be time to consider how crowdfunding can benefit your business. Whilst most Australians have heard of crowdfunding, not quite so many have considered how they may use it to help their business. When we start to see how crowdfunding has evolved it may be that some food producers will be thinking again. New

Equity crowdfunding in Australia – Passed!

After a very long wait … on 22 March 2017, the Crowd-Sourced Funding Bill 2016 was finally passed by the Australian Parliament!   The Bill allows eligible unlisted public companies to raise up to $5 million from investors each year through the use of Crowd-Sourced Equity Funding (CSEF). In order to qualify as an eligible

Essential Tips for Promoting Your Crowdfunding Project

Promoting your crowdfunding project funded is not rocket science…but it’s also not a simple feat. Competition for support can be high for certain ideas. No matter how great your idea is, you will only get an edge by following these tips and being creative with your marketing and promotion. This will drive traffic to your

Crowdfunding: Get Campaign Fit 

 8 Tips for launching a successful crowdfunding campaign Being successful in most aspects of life requires dedication and hard-work. I am sorry to have to break the news that crowdfunding is no different. Focusing all of your energy into building a pretty campaign story and leaping to publish it is unlikely to succeed. It is

Equity Crowdfunding is back on the agenda in Australia

Equity Crowdfunding is back …. On 24 November 2016 the Australian government introduced a new bill to put Equity Crowdfunding back on the agenda. Equity Crowdfunding enables companies to raise funds through selling shares to a large range of investors through an online portal. Back in October 2015, the then new Turnbull Government ear-marked the

How established businesses are benefiting from crowdfunding

You’ve probably noticed by now that rewards-based crowdfunding is a great way for new businesses or projects to take off. What you may not realise is that crowdfunding is being used by established businesses. In fact, its being increasingly embraced by existing businesses in some pretty creative and resourceful ways. A player like Sony doesn’t need

Sustainability and the Crowd

Sustainability. Where to start? While sustainability may seem to be a buzz word, it can be found on many corporate agendas because its historical and present day insights are an increasingly important consideration for planning and growth. There are as many definitions of the word as there are companies in the Fortune 500, the FTSE 100

How Can You Use Reward-Based Crowdfunding To Grow Your Business?

Struggling to get your small business off the ground? You could do away with the stressful bank loan appointments and endless investor pitches and go straight to the people you’re hoping to reach through your product. Crowdfunding is an exciting, modern way to raise money for your project. It  gives you the opportunity to flex

How to Crowdfund a Startup and Help Australian Farmers

Startup Story: Aussie Food To You We are delighted that our newest crowdfunding campaign is not only an Aussie business startup, but is working to help Aussie farmers. Every week we get asked the question, “How can reward based crowdfunding can help my business startup or expand?’ We gave an example recently about how Meg

Got A Business Start-Up Idea? Stop Pondering And Get Started Today

If you’ve been struggling to find a way to fund your start-up and haven’t had much luck with traditional investment routes, crowdfunding is your logical next step. Crowdfunding offers small businesses the opportunity to reach out to a potentially global audience of supporters, raising the investment funds they need to finally get a foot on

What can startups learn from Olympic athletes?

As the 2016 Rio Olympics and Paralympics come to a close, what learnings can business startups and entrepreneurs take from the world’s top athletes? The Olympics represent the pinnacle of sporting excellence and achievement after years of dedication and sacrifice. Competitors try to extract that extra ounce of physical or psychological advantage in an environment

Building Dreams & Breaking Down Barriers

Starting a new small business can be tough, but crowdfunding is an increasingly popular way for new and existing small business to get funding.  Here’s a look at how one woman in Brisbane, Australia has used crowdfunding to build her dream and break down barriers in numerous ways. At the SheSkills workshop in Brisbane, the

Agile Planning for the First-time Entrepreneur

How to Manage Your New Project As a first-time entrepreneur there’s so many things we don’t know and so many processes to manage. Ok, so perhaps you’ve run a crowdfunding campaign and secured funding, even hired your first employees and you’re looking for the best way to manage the entire product development of your idea.

Software Testing Explained for First-Time Entrepreneurs

Testing Your Software Product: Many first-time entrepreneurs unfortunately underestimate the importance of software testing, simply because it’s not taught in the entrepreneur courses and it’s not an exciting part of the product development process. But guess what? The lack of software or product testing can lead you straight to disaster. Imagine you built the greatest

How to use traditional PR to boost your crowdfunding campaign

Traditional PR and crowdfunding success If you have a great product or business idea you may be trying to raise funds to take it to the next level, or simply to go into production by starting a crowdfunding campaign. You know that you need to drive people to the campaign portal to get them to

What entrepreneurs need to know before building a tech product

Have an idea for an app, software or tech product? Here is a checklist for all entrepreneurs that want to avoid failure when launching a tech product.  This checklist will be essential in guiding your strategy – and will help you to determine a budget. This in turn can help determine at what point you

Have a business idea, but no tech knowledge and little money? Read this!

 Strategies for nontechnical entrepreneurs in software development In recent weeks I have had some interesting feedback from start-ups and entrepreneurs requiring affordable options for software development.  Software development is not an easy game to play. Especially if you have had limited or no exposure to software development.  The romance of Silicon Valley start-ups making instant

The Essentials of a Great Crowdfunding Video

Telling Your Story with Video Imagine explaining your crowdfunding project to a friend.  What would you tell them? What questions would they ask? Your crowdfunding video is your chance to tell people that story in a nutshell: who you are, what you want to make, and why. Stats show that a campaign video is a