Are You Ready For 2015?
Did you know that in 2014 online advertising expenditure surpassed television for the first time in Australian history? So how are you capturing this audience through digital, social and mobile?
Key Statistics To Consider:
- Over 10.8 million Australian’s go online at least once a day
- 30% of website traffic is now driven by mobile
- Only 10% of all websites in Australia are mobile friendly
- Video advertising is more than double the expenditure of cinema and now equates to 50% of TV advertising
- Australian’s spend on average 9 hours per month on Facebook which is twice the amound of Google and eBay put together
- Digital advertising now represents $4 out of every $10 spent in the Australian market place
- Total online advertising expenditure is up 22% year-on-year and continues to show rapid growth with the emergence of new technologies and platforms.
2015 Digital Trends To Watch:
The New Year has commenced and everyone is predicting the next big thing in the Digital, Social and Mobile marketing world. We at Sydney Digital Marketing have listed our TOP 3 Trends to watch in 2015:
- CrowdFunding is set to go mainstream in 2015. Whether it’s a start-up business or non-profit charity, the entire industry will be disrupted by the introduction of new crowdfunding platforms in Australia & New Zealand. Stay Tuned!
- Facebook continues to be the #1 social media platform in Australia with a massive 13.6 million active users – that’s over 50% of the population! The ability to target specific demographics, interests, behaviours and locations makes Facebook such a powerful advertising tool for companies of all sizes.
- Mobile marketing is here to stay. In the last quarter of 2014, mobile advertising contributed 17.4% ($205 million) of all online advertising expenditure. Year on year mobile advertising has grown a huge 84%. If your website is not optimised for mobile and tablet then we suggest you make this your #1 priority for 2015.
For more information on the latest digital trends for 2015 – please click on the following link: http://sydneydigitalmarketing.com.au/digital-trends-2015/
Free Digital Health Check – Valued At $487
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Organisations and brands of all sizes are struggling to capture their target audience and drive sales as they’re not implementing digital strategy into their business plans.
So what digital strategies have you put in place this year to capture your target audience? Do you know your cost per acquisition? What’s your current return on investment from digital marketing? Are you using personas effectively to build your campaigns? What are some of your biggest business challenges this year?
How Does This Work?
- Just fill in your details with website URL and receive your free Digital Health Check in the next 24 hours
What Will I receive?
- Free no obligation digital marketing assessment
- Online review and optimisation ideas
- Top 5 priorities and best practice suggestions
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Sydney Digital Marketing