Web Essentials for Startup

Is a High Quality Web Presence Essential to Your Business? In this digital world, where 97% of consumers search for services and products online, it is essential for your new business or project to have a strong digital presence. Think about the world’s largest multibillionaire companies and you will find a common trend: Uber does

The Role of Culture in a Start-Up

 A start-up culture needs to be very conscious and strategic, rooted deep into the underlying and mutually agreed upon vision, core values and beliefs. Building a strong company culture from day one is just as important as the product and the go-to-market strategy. Start-up life is stressful and unforgiving and the risk of failure grows exponentially

Credibility is Key to Successful Crowdfunding Stories

Creating trust in you is fundamental if you want to succeed in business and even more so crowdfunding. Every single day I work with organisations trying to get governments to give them a contract for work.  Sometimes they get caught up in telling the customer what they do and not enough about the problem they

2015 Intergenerational Report – What does it all mean?

The Australian Government’s Intergenerational Report: Implications for business planning and important insights. Any business, regardless of size or whether it’s existing or new, must take into account external environmental factors during its planning process. One such factor is Government policy which needs to be understood and the impacts assessed early. This will not only help

The regulatory environment of equity crowdfunding in Australia today

Crowdfunding has taken the world by storm, will Australian regulation catch up? The use of crowd sourced funding for the purpose of raising funds for business development has become increasingly popular in a number of foreign jurisdictions. A number of commentators are of the view that “crowdfunding is one of the biggest financial changes in

Free tools for designing & promoting your crowdfunding campaign

Free DESIGN TOOLS we love… If you are creating a crowdfunding campaign, or are simply looking to improve what you are doing online or in social media, you’ll want to check out these awesome resources for building great visual content. They are free, easy to use and inspiring! We’ve included these tools because designing a

Running a business? Don’t miss the April deadline for tax incentives

Don’t think you are innovating? Think again – quickly! End of April deadline is looming. Have you ever heard that saying “you don’t know what you don’t know?”  In the case of Research and Development tax incentives, it is often the instance that businesses are unaware of its existence. The words ‘Research’ and ‘Development’ can

The Buzz in Crowdfunding is Australian

Are you an Australian thinking of launching a new product, project or expanding a business? Australia and the rest of world has been abuzz lately with the spectacular crowdfunding campaign of two backyard beekeepers from New South Wales. So far, they’ve raised more than $8.5 Million, exceeding their goal of $70,000 in just two minutes

What Type of Video Do You Need?

Today we are going to look at popular styles of videos that can be used by your crowdfunding campaign or business. Your campaign video can use several of these styles, in order to pitch your idea as well as tell your story.  Videos can also be a great way to build excitement, promote and update

Budgeting for Businesses – Why is it important?

Many business owners fail to set a budget and don’t consider this to be important.  They either think they are not big enough to require a budget or they have their budget in their head. A budget is the success plan for a business, it helps you plan and to reach goals within your business.

How to choose a colour scheme for your logo/brand

When working with a new brand or idea your logo is almost always the first port of call. It needs to represent who you are and what you are doing, so its important to do it right. There are many things to take into consideration when establish your idea/brands identity, so over the next few

Facebook For Small Business

5 Key Tips Small businesses need to be actively marketing on Facebook. That’s the long and the short of it. Clients often ask – slightly wary tone in their voice – if they need to be on Facebook. My answer usually boils down to this: Facebook has 1.9billion users. Your customers are there – and

GST and crowdfunding

I was recently asked at a family gathering if GST (the Goods and Services Tax) applied to crowdfunding. Not your everyday question I must admit, but given my area of expertise and my interest in technology start-ups, you could see why I was asked. I was about to dismiss it out of hand when I

Reverse Blogging

Hello everyone! This week we were invited to be part of a blog being made by our good friends at ReadyFundGo. So being the creatives we are, we decided to do a reverse blog. We made our blog about ReadyFundGo making a blog!!! So what is a blog? A blog (also called a weblog or

The Legal Basics All Entrepreneurs Need To Know

Whilst not applicable in all cases, when establishing/operating a business involving the sale or supply of goods and /or services it is quite important to consider having a set of terms and conditions tailored to such sale/supply. Terms and Conditions Prior to entering any commercial arrangement it would be prudent for a business owner that

The NOSE Knows!           

So, you’ve decided to run a crowdfunding campaign to start a business or raise money for charity. Good on you – you’re ahead of most who are still thinking about it. So, what now? Last month we talked about techniques you can use to create your story.  But how do you get people to understand

MARKETING 101

  It’s never too late to start! Recently a friend had been complaining about business and how much it had changed.  He has run his business for over 20 years and never had any problem but now things are harder and he doesn’t understand why.  I explained that times have changed and you have to

The Importance of Cash Flow Forecasting

Across years of providing advice to small and medium businesses, most recently as a partner of BridgePoint Group, I have been privileged to provide advice to dozens of start-ups. I love the enthusiasm and ingenuity of the men and women that are prepared to ‘risk it all’ and ‘have a go’.  And I love the fact

Why websites still matter in the age of crowdfunding

[vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Crowdfunding is still very much an industry in its infancy with many unanswered questions. However there are many lessons that can be learned from the years of data available to us in the small to medium business market. This post aims to highlight the importance of having a effective online presence for your

#BeSeenIn2015

INTRODUCTION:   According to eMarketer over $11 billion was spent in Australia on Advertising last year (2014). Incredibly over 50% of that was spent on Digital Channels. In 2015 this growth shows no sign of slowing with spend predicted to increase by a further 10%.Another $500 million. And If you look at mobile advertising by

Employee Share Schemes just got more attractive

On 14 January 2015, Treasury released exposure draft legislation that is aimed at reforming the taxation of Employee Share Schemes (“ESS”). While the stated aim of the draft legislation is to create special concessions for start-ups to encourage them to reward key employees with equity in the business, there are incentives for all employees to

Setting Up A Business

    There are a plethora of issues which will confront a new business owner ranging from ascertaining the most suitable business structure for the business to operate under to ensuring that its business activities are compliant with all laws, rules and regulations.  In starting a business one of the first issues to consider is