Crowdfunding Promotion The Secret to getting local Media Coverage to catapult your campaign If you have been reading the ReadyFundGo crowdfunding campaign guide you will have seen the importance of a good start to your crowdfunding campaign. In the Guidebook we talk about personal contact – meetings and phone calls to get your
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Equity Crowdfunding in Australia catches a wave
Earlier last year, we spoke about equity crowdfunding finally becoming legal in Australia and allowing founders to receive funds by offering a stake in their ventures. Now looking at where things stand in 2018, we’re delighted to say that January has brought the issuing of seven licences by the corporate regulator ASIC (Australian Securities and
Why crowdfunding is a great option when the bank says “No”
Reward-based crowdfunding is the starting point of some of the coolest projects. In fact, if you are living in Brisbane and your dream is practising extreme sports all year long, you may have heard about the Urban Xtreme ReadyFundGo campaign. That’s how Lindsay and her team successfully managed to find their first customers and raise
Crowdfunding your dream start-up
Crowdfunding with a Passion So, you’ve got an idea. Perhaps it’s a really good idea … Well, who knows? Quite possibly you’ve had such a brilliant brainwave that it will turn the world upside down! All you need now is some warm soft cash to somehow pull your idea out of your own personal dreamtime
3 Essential Lessons from a Successful $1.6m Crowdfunding Campaign
Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold. So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need
UK companies use crowdfunding to test the Australian market after Brexit
Using crowdfunding to test the market in Australia following Brexit For many UK businesses looking to grow, expansion overseas is often the obvious next step. Whilst in the past Europe may have been seen as the place to explore, following Brexit many companies are looking further afield. It is clear to see why Australia is
The most important marketing tool for your crowdfunding campaign
What is your most important crowdfunding marketing tool? If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once
