Founders face many challenges as they aim to create a product or service that tackles market needs better than existing alternatives. They don’t possess the deep pockets of established firms. They lack reputation or brand equity when they speak to customers. Their agenda is split between multiple activities including product development, marketing, public relations and
Crowdfunding Campaigns
15 Ways to Grow Your Email List for Your Crowdfunding Campaign
Crowdfunding tips: Build support via email You have your idea for your new business start-up, community project or venture and have decided that crowdfunding is way to go, but have you investigated crowdfunding tips on how to use email to gain support? You know that you need a video, some cool images, a compelling story
UK companies use crowdfunding to test the Australian market after Brexit
Using crowdfunding to test the market in Australia following Brexit For many UK businesses looking to grow, expansion overseas is often the obvious next step. Whilst in the past Europe may have been seen as the place to explore, following Brexit many companies are looking further afield. It is clear to see why Australia is
Crowdfunding Campaign Checklist: Pre-Launch
We understand that launching a crowdfunding campaign can be a daunting task even to the experienced, so here at ReadyFundGo we’ve rounded up this checklist to help you prepare for a successful campaign. Create Your Crowd Craft Your Story Create Your Stripe Account Plan and Create Your Video Set Your Funding Goal Choose Your
The most important marketing tool for your crowdfunding campaign
What is your most important crowdfunding marketing tool? If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once
Crowdfunding in Australia – the equity legislation finally arrives
After a very long wait equity crowdfunding arrives with two legislative announcements in 2 months! After a very long wait, the Crowd-sourced Funding Act 2017 finally received Royal Assent. Australian retail investors will be able to participate in equity crowdfunding. The Act provides a regulatory framework for crowd-sourced equity funding (CSEF). CSEF is an innovative
Why Crowdfunding is an Excellent Medium for Specific and Transparent University Fundraising
Alumni donations remain a key source of funding for universities to help finance research and projects. The story is the same whether you are Harvard, or any of the other 10,000 higher education providers around the world. The bad news is that those donations are hitting a new low. Yale, for example, reported a 33% decrease in
Has your food businesses thought about crowdfunding?
It could be time to consider how crowdfunding can benefit your business. Whilst most Australians have heard of crowdfunding, not quite so many have considered how they may use it to help their business. When we start to see how crowdfunding has evolved it may be that some food producers will be thinking again. New
Equity crowdfunding in Australia – Passed!
After a very long wait … on 22 March 2017, the Crowd-Sourced Funding Bill 2016 was finally passed by the Australian Parliament! The Bill allows eligible unlisted public companies to raise up to $5 million from investors each year through the use of Crowd-Sourced Equity Funding (CSEF). In order to qualify as an eligible
Crowdfunding – Incentivise your supporters to SHARE
How to make your crowdfunding campaign become the buzz of social media by incentivising your crowd. The phenomenal growth in the crowdfunding market over the past 5 years has been sparked by the widespread use of the internet and social media. Most campaign creators have heard of some of the campaigns that have gone viral
Essential Tips for Promoting Your Crowdfunding Project
Promoting your crowdfunding project funded is not rocket science…but it’s also not a simple feat. Competition for support can be high for certain ideas. No matter how great your idea is, you will only get an edge by following these tips and being creative with your marketing and promotion. This will drive traffic to your
Crowdfunding: Get Campaign Fit
8 Tips for launching a successful crowdfunding campaign Being successful in most aspects of life requires dedication and hard-work. I am sorry to have to break the news that crowdfunding is no different. Focusing all of your energy into building a pretty campaign story and leaping to publish it is unlikely to succeed. It is
Equity Crowdfunding is back on the agenda in Australia
Equity Crowdfunding is back …. On 24 November 2016 the Australian government introduced a new bill to put Equity Crowdfunding back on the agenda. Equity Crowdfunding enables companies to raise funds through selling shares to a large range of investors through an online portal. Back in October 2015, the then new Turnbull Government ear-marked the
What can startups learn from Olympic athletes?
As the 2016 Rio Olympics and Paralympics come to a close, what learnings can business startups and entrepreneurs take from the world’s top athletes? The Olympics represent the pinnacle of sporting excellence and achievement after years of dedication and sacrifice. Competitors try to extract that extra ounce of physical or psychological advantage in an environment
Building Dreams & Breaking Down Barriers
Starting a new small business can be tough, but crowdfunding is an increasingly popular way for new and existing small business to get funding. Here’s a look at how one woman in Brisbane, Australia has used crowdfunding to build her dream and break down barriers in numerous ways. At the SheSkills workshop in Brisbane, the
How to use traditional PR to boost your crowdfunding campaign
Traditional PR and crowdfunding success If you have a great product or business idea you may be trying to raise funds to take it to the next level, or simply to go into production by starting a crowdfunding campaign. You know that you need to drive people to the campaign portal to get them to
Have a business idea, but no tech knowledge and little money? Read this!
Strategies for nontechnical entrepreneurs in software development In recent weeks I have had some interesting feedback from start-ups and entrepreneurs requiring affordable options for software development. Software development is not an easy game to play. Especially if you have had limited or no exposure to software development. The romance of Silicon Valley start-ups making instant
The Essentials of a Great Crowdfunding Video
Telling Your Story with Video Imagine explaining your crowdfunding project to a friend. What would you tell them? What questions would they ask? Your crowdfunding video is your chance to tell people that story in a nutshell: who you are, what you want to make, and why. Stats show that a campaign video is a
The Role of Culture in a Start-Up
A start-up culture needs to be very conscious and strategic, rooted deep into the underlying and mutually agreed upon vision, core values and beliefs. Building a strong company culture from day one is just as important as the product and the go-to-market strategy. Start-up life is stressful and unforgiving and the risk of failure grows exponentially
Credibility is Key to Successful Crowdfunding Stories
Creating trust in you is fundamental if you want to succeed in business and even more so crowdfunding. Every single day I work with organisations trying to get governments to give them a contract for work. Sometimes they get caught up in telling the customer what they do and not enough about the problem they
2015 Intergenerational Report – What does it all mean?
The Australian Government’s Intergenerational Report: Implications for business planning and important insights. Any business, regardless of size or whether it’s existing or new, must take into account external environmental factors during its planning process. One such factor is Government policy which needs to be understood and the impacts assessed early. This will not only help
The Buzz in Crowdfunding is Australian
Are you an Australian thinking of launching a new product, project or expanding a business? Australia and the rest of world has been abuzz lately with the spectacular crowdfunding campaign of two backyard beekeepers from New South Wales. So far, they’ve raised more than $8.5 Million, exceeding their goal of $70,000 in just two minutes
