It’s very important to communicate your crowdfunding campaign story in a simple, yet visually appealing manner.
Let’s start by looking at how you describe your campaign.
Telling a good story is at the very core of what makes for successful crowdfunding (not unrelated to the first principles of marketing and branding!). Take the story of your idea, business or project and translate it in a way that’s designed to compel, inspire and promote action.
Pitch how it will produce a solution or avert a potential negative impact. You should be able to communicate the essence of your product and what it does in a sentence or two.
When describing your product or concept, remember that not everyone may be familiar with your industry or product.
Without them, your potential supporter won’t know where to go or what to do.
Any medium can be used to tell a story, whether it be a blog, social media, emails or a video. But when it comes to crowdfunding, your campaign page is your #1 place to tell your story and a place to combine different mediums into one ‘showcase’.
People only get one first impression of your campaign page. So how do you make it stand out?
The structure of your campaign story is important. Here is a suggested order, from top to bottom:
Need more ideas? Why not check out other successful campaigns similar to yours and study how they tell their story and design their campaign pages.
Once your campaign has started, successful campaigns continue to engage with backers and tell their story as it unfolds. You can create personalised dialogue with campaign updates, social media and emails that continue to stick to the basics of strong storytelling and design.
To recap, although telling a great story and designing a great campaign page requires a bit of initial energy and resources, it’s essential for campaign success.