Choose 6-9 and make ‘em your own!
Here’s all the ingredients for creating crowdfunding rewards for your campaign. You can learn more about reward here.
First, let’s cover the basics of terminology.
Pledges: $$$, is the word for funds, donations, payments made to your campaign in exchange for rewards or in some cases made just out of goodwill.
Backers: is the word for the members of the crowd who go ahead and pledge funds in exchange for the reward they chose. Also known as Pledgers. They join your journey ♥
Crowd: The World around you, some worth targeting more than others- e.g. Friends, Media, Network and Target Market of your Product or Service
Creator: You! The person with the idea, project or business that would like to raise funds, gain customers and iron out kinks through customer feedback!
Price: Amount people pay for particular reward. Note: backers can increase the amount they pledge above the base price at checkout.
Low value: Under $50
Medium value: Dependant on product (as typically is product related) $50 to $300
High value: $300+
Low price rewards can be combined to have a mid to high level price reward.
Backers are valuable ambassadors of your campaign; they not only just bought a reward from you; they like you and they want to help you. Keep them excited by sending ‘Updates’ (as streamlined in your manage campaign tab ‘Update’) on all things you and your campaign! You can also go a step further and incentivise their sharing of your campaign by using our ‘Analytics’ dashboard. For example, “Joanne shared the campaign page and accounted for $475 funds raised directly! Reward her with a special extra gift if she and any others reach say $500”
♦ 3rd PARTY
3rd Parties are a great way to boost your campaign’s rewards but also as organised crowd and thus boost of funds. For example, known as The Golden Handshake at ReadyFundGo; tie in a distributor, a large buyer, a retailer, to buy an “early bird” multi unit package in the campaign- as discussed prior to launch. Having this partnership and purchase through the campaign showcases significant success to others coming across your page.
Momentum is key in a Crowdfunding Campaign; Showcasing excitement, action, all that stuff that is going on and you should be a part of it!
In promoting your campaign the most cost effective strategy is to use social media and in tune with this – tap into your own network and family a.k.a Ambassadors of your campaign. Make a list and provide them with ‘easy to forward on’ promo content with the campaign link throughout the campaign. Did you know the average person has 200 Facebook friends? Grab a bunch of mates, have a garden party at the house, email them a doc of stuff to blast out n tell the world what they’re missing out on!
Above is a generic template. Spice ‘em up a little when you customise them to what YOU CAN do and provide. Read more about reward ideas for different campaign types.