Before you start, make sure your campaign promotion is divided into 2 stages:
1. PREPROMOTION: During this phase build and engage contacts to help build momentum and spread the word out about your upcoming launch.
2. PROMOTION: The promotion phase is when your campaign goes live – think of it as a grand opening where everyone is invited.
Promoting your crowdfunding project funded is not rocket science…but it’s also not a simple feat.
No matter how great your idea is, you will only get an edge by following these tips and being creative with your marketing and promotion. This will drive traffic to your funding page and raise the necessary capital to get your project off the ground.
It is highly recommended that you sign up to sites such as Facebook, Twitter, Instagram and Linkedin to connect with online communities where your target audience is most active. Find out who your key influencers are and develop relationships on your social media platforms as you want to use their audiences as springboards to bring more traffic to your campaign. Don’t be afraid to focus in closely on one or two social media platforms versus all of them. You can also include top niche related forums and community sites such as Hacker News and Reddit.
You’ll want to create a place for gaining interest and capturing emails of those interested in your campaign, before it launches. It is a critical piece of your marketing campaign and is relatively simple and inexpensive to do. This can include a landing page (a single website page) or a ‘Coming Soon’ campaign page that we publish before the launch date.
These needs to be set up properly early, before your campaign goes live so that you have sufficient time to collect leads. This will allow you to have backers ready to go for campaign launch. A landing page and ‘coming soon’ campaign page should have a compelling headline, contain valuable information about your product, collect email addresses via an email capture form or follow’ button, as well as high-quality and persuasive images.
While you need to tap your personal contacts for support, real crowdfunding success depends on your reaching out and building a community focused around your project. Start by creating a simple introduction and build a global list of people that might be interested in your campaign. Support doesn’t start and stop with financial backing so you may want to offer multiple opportunities for your network to support the campaign.
Direct email outreach is the most effective tool for driving early momentum. Thirty percent of your early pledges will come from people you know – so it is important to build a strong network before you launch your campaign.
Mailchimp is an example of a great tool for managing email campaigns.
• A strong call to action in your email subject line to get people to actually open the email
• Include a request to share the email amongst your leads’ inner circle to increase your audience reach
• Maintain the right balance between text and image
Content marketing is all about storytelling and you want to tell your story to as many people as possible. Distribute your content on your blog and social media networks and get in touch with bloggers and top social media users to help you share your content with their audiences.
Use content automation tools such as Hootsuite and Buffer to schedule posts automatically.
You can also test the results of paid ads to promote your content such as Facebook ads and Google Adwords.
Use traditional PR strategy as well, sending out well-written press releases with images (that you have permission to use) to newspapers, publications and media that may be interested in your project.
One of the most important elements of a successful crowdfunding campaign is a captivating video. In fact, you are 85% more likely to reach your funding goal with a video than without. Videos are prominently displayed on campaign pages and remain the best medium for storytelling.
It is important to build rapport and anchor your video with your passion and belief in your dream. That way, you can deliver an emotional appeal to your backers.
To create an effective video for your crowdfunding campaign, it is important to consider the following:
This is truly a great way to get your project in front of new audiences. Rather than waiting in line to be featured on a blog or a magazine, guest posting is an activity that you can control. As long as your article is relevant, well researched and written, most bloggers will be willing to consider your post.
Aside from getting direct traffic on the blog, you will also have contact with the blog’s social media outlets once they post your article to their feeds.
Make sure to request the blog owner to set your guest post as a “follow” link so that you can also see improved search result ranking as a result of linking to a high quality blog.
if you’d like to see our essential tips for promoting your crowdfunding project as a printable pdf or digital copy, go here to download our our free ebook guide.