If you’ve been struggling to find a way to fund your start-up and haven’t had much luck with traditional investment routes, crowdfunding is your logical next step. Crowdfunding offers small businesses the opportunity to reach out to a potentially global audience of supporters, raising the investment funds they need to finally get a foot on the business ladder.
Why Use Crowdfunding?
The investments you receive from supporters on a crowdfunding website can be essentially donations or in exchange for a reward, depending on your campaign type. The people who see your business idea and choose to chip in a small (or, hopefully, large) sum towards your start-up costs will receive a reward in return. You can offer rewards in return for particular donation targets, but the donators won’t hold equity in your business and the entire process won’t cost you any significant amount upfront.
Crowdfunding is an invaluable tool in your start-up kit –
It’s a risk-free way to get your business off the ground without taking out high-interest loans.
However, the financial incentive isn’t the only perk of crowdfunding. You’ll also gain insight into the way people perceive your business idea of product, as well as building a large community of supporters who are personally invested in your success before you’ve even launched. It’s been called the ultimate MVP (minimal viable product) for that reason.
You’ll have the chance to build your brand, market your business and sell the concept without having to spend serious money on advertising or market research. Even ‘failing’ at this process is a useful experience – if your crowdfunding campaign doesn’t reach the target you’d hoped to achieve, this still gives you valuable insight into public perception of your concept, and could help inspire changes in your original strategy that will lead to success.
Why Choose ReadyFundGo?
There are plenty of crowdfunding sites out there today thanks to the booming success of this start-up strategy, but not all of them will offer what we do at ReadyFundGo. We’re not only here to provide a platform for your campaign; we also want to see you succeed. Our real live team members are here to guide you through the crowdfunding process from start to finish, helping you develop a winning strategy, and offering advice and resources to help you reach your goals.
At ReadyFundGo, we know what makes a successful crowdfunding campaign. By choosing us, you’ll have access to strategies for connecting with your audience, finding supporters and raising the money you need to get your start-up off the ground. Join us today and be part of the crowdfunding revolution.
