by G Gary Berman
Our Story So Far
drøm was created by Gary Berman over 3 years ago in a small shop in Woy Woy on the NSW Central Coast.
After 20 successful years as a hotel general manager, Gary left to develop and launch an award winning accommodation website. Unfortunately, things changed dramatically when the website was taken over by a competitor. Losing everything, he was forced to start over at age 56.
Gary spent time reigniting his old passion of photography, and with friends requesting to buy them, he decided to take it a step further and opened a small gallery in Avoca Beach. It was here he realised that for such a strong surf culture, the Central Coast had no brand to call their own, and thought a clothing line might be welcomed.
Knowing little about clothing or fashion, he began printing his local coastal images onto t-shirts, and after much trial and error the shirts evolved and moved to a black and white colour scheme with clean, fresh and simple designs. Initially created as men’s fashion, the range has expanded to include childrens and womens wear.
Our Success to Date
Today, drøm is proud of what this little brand has achieved and continually amazed and humbled by the support of the Coast and Hunter communities.
Apart from extensive activity throughout the Central Coast and Newcastle, drøm has also achieved success at venues up and down the East Coast.
The brand has been worn and supported by stars like tennis champion Nick Kygios and musician Kasey Chambers, however it is their local community sponsorships that drom is most proud of. Supplying gear for local football teams, bands, dance crews, skaters, scooter riders and more, is a mission drøm undertakes to enable young people to also follow their dreams .
The Next Step
drøm, “The Coast’s Own Brand”, is now well placed to expand and to show Australia what the Central Coast can produce.
While we will stay on the Coast, we also want to take advantage of the many opportunities presenting themselves.
These include wholesaling requests from a number of shops, large festival and event invitations (including the Royal Easter Show) and markets and shopping centre pop-ups country wide.
So WE NEED YOUR HELP. As with any small business, expansion can make or break it, so drøm is trying a novel new way of funding its growth.
A funding campaign has been devised where you can purchase drøm gear, drøm experiences, sponsorship packages and drøm memberships. Basically, you receive extra special offers and get cool stuff!
All the funds drøm receives will be used for growth.
This will include:
Expanding into other regions (Gold Coast, South Coast, Country NSW etc).
Expanding the range (socks, towels, backpacks etc),
Taking advantage of wholesaling opportunities (stocked in retail stores)
So come on and have a look what’s on offer, and we would really appreciate your support! You’ll be shopping local and supporting a true Aussie business.
As drøm says “LIVE THE DREAM”