Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold. So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need
crowdfunding
Adapting your crowdfunding campaign with feedback from your crowd
You’ve probably noticed how crowdfunding is growing in popularity not only in Australia but all over the world. It has become a viable alternative for innovators and company founders to fund all kinds of ideas. At ReadyFundGo we currently hosting a campaign titled The Largest Electric Guitar Ensemble, an ambitious attempt to put together 500
Large Corporates Turn to Crowdfunding to Facilitate Innovation
Crowdfunding is starting to become a strategic tool for large corporate enterprises. Innovation in large enterprises has always been a tricky path to set and follow. Senior leadership teams walk on eggshells in the process. They must invest in the right technologies while making sure they do not jeopardise the sales of existing
UK companies use crowdfunding to test the Australian market after Brexit
Using crowdfunding to test the market in Australia following Brexit For many UK businesses looking to grow, expansion overseas is often the obvious next step. Whilst in the past Europe may have been seen as the place to explore, following Brexit many companies are looking further afield. It is clear to see why Australia is
The most important marketing tool for your crowdfunding campaign
What is your most important crowdfunding marketing tool? If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once
Why reward-based crowdfunding is about more than raising funds
The success of crowdfunding is undeniable. The value of this industry went up exponentially over the past years, from a reported US $880 million in 2010 to over US $34 billion in 2015 – making crowdfunding one of the fastest growing source of funding for new projects around the world. Who would have thought that
Crowdfunding in Australia – the equity legislation finally arrives
After a very long wait equity crowdfunding arrives with two legislative announcements in 2 months! After a very long wait, the Crowd-sourced Funding Act 2017 finally received Royal Assent. Australian retail investors will be able to participate in equity crowdfunding. The Act provides a regulatory framework for crowd-sourced equity funding (CSEF). CSEF is an innovative
Equity Crowdfunding is back on the agenda in Australia
Equity Crowdfunding is back …. On 24 November 2016 the Australian government introduced a new bill to put Equity Crowdfunding back on the agenda. Equity Crowdfunding enables companies to raise funds through selling shares to a large range of investors through an online portal. Back in October 2015, the then new Turnbull Government ear-marked the
How established businesses are benefiting from crowdfunding
You’ve probably noticed by now that rewards-based crowdfunding is a great way for new businesses or projects to take off. What you may not realise is that crowdfunding is being used by established businesses. In fact, its being increasingly embraced by existing businesses in some pretty creative and resourceful ways. A player like Sony doesn’t need
Sustainability and the Crowd
Sustainability. Where to start? While sustainability may seem to be a buzz word, it can be found on many corporate agendas because its historical and present day insights are an increasingly important consideration for planning and growth. There are as many definitions of the word as there are companies in the Fortune 500, the FTSE 100
How Can You Use Reward-Based Crowdfunding To Grow Your Business?
Struggling to get your small business off the ground? You could do away with the stressful bank loan appointments and endless investor pitches and go straight to the people you’re hoping to reach through your product. Crowdfunding is an exciting, modern way to raise money for your project. It gives you the opportunity to flex
How to Crowdfund a Startup and Help Australian Farmers
Startup Story: Aussie Food To You We are delighted that our newest crowdfunding campaign is not only an Aussie business startup, but is working to help Aussie farmers. Every week we get asked the question, “How can reward based crowdfunding can help my business startup or expand?’ We gave an example recently about how Meg
Got A Business Start-Up Idea? Stop Pondering And Get Started Today
If you’ve been struggling to find a way to fund your start-up and haven’t had much luck with traditional investment routes, crowdfunding is your logical next step. Crowdfunding offers small businesses the opportunity to reach out to a potentially global audience of supporters, raising the investment funds they need to finally get a foot on
What can startups learn from Olympic athletes?
As the 2016 Rio Olympics and Paralympics come to a close, what learnings can business startups and entrepreneurs take from the world’s top athletes? The Olympics represent the pinnacle of sporting excellence and achievement after years of dedication and sacrifice. Competitors try to extract that extra ounce of physical or psychological advantage in an environment
Building Dreams & Breaking Down Barriers
Starting a new small business can be tough, but crowdfunding is an increasingly popular way for new and existing small business to get funding. Here’s a look at how one woman in Brisbane, Australia has used crowdfunding to build her dream and break down barriers in numerous ways. At the SheSkills workshop in Brisbane, the
How to use traditional PR to boost your crowdfunding campaign
Traditional PR and crowdfunding success If you have a great product or business idea you may be trying to raise funds to take it to the next level, or simply to go into production by starting a crowdfunding campaign. You know that you need to drive people to the campaign portal to get them to
Have a business idea, but no tech knowledge and little money? Read this!
Strategies for nontechnical entrepreneurs in software development In recent weeks I have had some interesting feedback from start-ups and entrepreneurs requiring affordable options for software development. Software development is not an easy game to play. Especially if you have had limited or no exposure to software development. The romance of Silicon Valley start-ups making instant
The Essentials of a Great Crowdfunding Video
Telling Your Story with Video Imagine explaining your crowdfunding project to a friend. What would you tell them? What questions would they ask? Your crowdfunding video is your chance to tell people that story in a nutshell: who you are, what you want to make, and why. Stats show that a campaign video is a
Web Essentials for Startup
Is a High Quality Web Presence Essential to Your Business? In this digital world, where 97% of consumers search for services and products online, it is essential for your new business or project to have a strong digital presence. Think about the world’s largest multibillionaire companies and you will find a common trend: Uber does
Credibility is Key to Successful Crowdfunding Stories
Creating trust in you is fundamental if you want to succeed in business and even more so crowdfunding. Every single day I work with organisations trying to get governments to give them a contract for work. Sometimes they get caught up in telling the customer what they do and not enough about the problem they
Free tools for designing & promoting your crowdfunding campaign
Free DESIGN TOOLS we love… If you are creating a crowdfunding campaign, or are simply looking to improve what you are doing online or in social media, you’ll want to check out these awesome resources for building great visual content. They are free, easy to use and inspiring! We’ve included these tools because designing a
Copywriting – How to Engage Your Audience
Setting up a business is hard work. It takes grit, determination and dedication. And every time you publish something about your business it needs to engage your customers. That’s quite a bar to reach time after time. You know your business and what you’re trying to achieve. But how do you translate that into clear
