Is a High Quality Web Presence Essential to Your Business?
In this digital world, where 97% of consumers search for services and products online, it is essential for your new business or project to have a strong digital presence.
Think about the world’s largest multibillionaire companies and you will find a common trend:
- Uber does not own any cars.
- Facebook does not create any content.
- Alibaba does not carry any stock.
- Airbnb does not own any property.
However they all operate and thrive by taking advantage of one thing: the digital world!
Consider the following quick facts:
- 89% of customers start their buying process with search engines.
- 50% of all searches are now done via smartphones and increasing.
- 74% of social media users read an online review before any purchase, and 58% of them result in purchases.
Needless to say, businesses that do not have a digital presence are missing out on a global economic platform that has no boundaries. More than 2 billion people use the Internet every day! A website is one of the easiest and least expensive tool that you could use to reach your target market.
Still not convinced?
Here are 5 more reasons why you should join the digital world and reap the benefits:
IMAGE
For a crowdfunding campaign, small business or a start-up, portraying a credible and a professional image is an essential to instill confidence in your brand. Consumers are already assuming you have a credible website, and most likely your competitors already have one; therefore, a well designed professional website with the right strategy will go a long way in giving you the edge you need within a competitive market.
PROFIT
Small businesses often operate on tight budgets; therefore, investing in an online strategy could be a game changer. Going online with a website generates real opportunities for funding, particularly if coupled with a crowd funding campaign where you raise interest-free funds for your small business. In addition, online marketing strategies, such as Email Marketing and Social Media Engagement cost virtually nothing compared to traditional means, yet create valuable awareness of your brand and generate vital leads towards your website and business. All of this could is cost effective and could be available to you, just by having a credible website!
EASE OF ACCESS
It’s no secret the Internet is a 24/7 platform, which provides your potential customers unlimited access to your products, services and important information. Once you make it easier for your customers to find information and engage your business, your website could take that a step further by not just informing but providing a host of other services, such as accepting payments and scheduling appointments. In other words, you could have an instant and 24/7 receptionist at no extra cost.
GLOBAL MARKET
Not only will a website be your business gateway, but it can also expand your target market to a more global audience interested in what you have to offer. In other words, the minute you go digital, you are not a local business any more. For a small business or startup to have the potential to reach millions of people globally and instantly, would be close to impossible through traditional means. With a professional strategic website, you can now trade both nationally and internationally and cost effectively.
CUSTOMER SUPPORT
A website saves time by clearly stating who you are, what you do, and what services you offer. Simply by having a FAQ page and clear service offer/process you could reduce a lot of hassle and time for both you and your customers; not to mention it provides a platform for communicating with your target market and answering their most pressing queries instantly. In the case of crowd funding, it can serve as a valuable source of detailed technical information, testimonials, media and more. A well-designed digital presence will certainly go a long way towards improving customer service.
NetStripes is a tech startup company whose innovations help transform the way business owners create their digital presence with the right strategy and world class design at a third of the price. Ready to discuss a website to support your next crowdfunding campaign or new business? Start here
