SERENITY – energy on the GO ?

Ended on March 1st 2019

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Energy retailer on Blockchain♻️Renewable energy production♻️Rapid Building System®♻️Net-Zero homes

Rewards

PLEDGE TO SUPPORT US WITH YOUR PASSION❤️

$50AU
0 pledges

Serenity tokens in the value of your pledge. Personalized Serenity Supporter Certificate. Recognize your support by placing your name on our web site and social media. Early membership in Serenity pool.
Lower electricity price when business pick up and running.

SILVER PLEDGE

$500AU
0 pledges

Serenity tokens in the value of your pledge. Serenity Supporter Certificate. Your name on our web site and social media. Early membership in Serenity pool.
You will be on the priority list to receive HEPEK device smart energy gateway.
You will receive complementary special SERENITY bottle of vine.

GOLDEN PLEDGE

$1,000AU
0 pledges

Serenity tokens in the value of your pledge. Serenity Supporter Certificate. Your name on our web site and social media. Early membership in Serenity pool and lower electricity price. Redemption up to 1,000 Serenity tokens for more discounts. Complementary SERENITY bottle of vine. Invitation to VIP Events. No security bond for Serenity Energy Retail service.

PLATINUM PLEDGE

$5,000AU
0 pledges

Serenity tokens in the value of your pledge. Serenity Supporter Certificate. Your name on our web site and social media. Early membership in Serenity pool and lower electricity price. Redemption up to 1,000 Serenity tokens for more discounts. Complementary SERENITY bottle of vine. Invitation to VIP Events. No security bond for Serenity Energy Retail service. Preference shares in case of company equity offer.

DIAMOND PLEDGE

$10,000AU
0 pledges

Serenity tokens in the value of your pledge. Serenity Supporter Certificate. Your name on our web site and social media. Early membership in Serenity pool and lower electricity price. Complementary SERENITY bottle of vine. Invitation to VIP Events. No security bond for Serenity Energy Retail service. Preference shares in case of company equity offer. Discount in fractional ownership for renewable energy projects. Discount in Net-Zero Granny Flat built by Rapid Building System®.

Serenity Source Pty Ltd


Flexible Funding
www.serenitysource.com.au
Sustainability New South Wales, Australia

About us

Serenity is a multi-faceted blockchain based ecosystem, focusing on the promotion of sustainable living, renewable energy production, transactive energy grid retail services.

We aim to become ♻️ Energy Retailer for Serenity members, build renewable energy production facilities and develop sustainable residential Net-Zero dwellings and estates by utilising the power of crowd within Serenity ecosystem.

Serenity vision is a sustainable world, where every household is organically fitted with a renewable energy production and storage capabilities, being a small-scale energy generator connected to the distributed grid, and as a part of a shared economy monetizing their planet caring behavior through incentives and rewards.Serenity aim to disrupt current system and offer unfair advantage to our members we will develop multi-faceted blockchain based ecosystem, backed by real tangible business, facilitating promotion of sustainable living and smooth transition towards renewable energy production and DER technologies. We want to encourage Serenity members to live tenable, to retrofit homes to the point they become near Net-Zero buildings and generate surplus green energy from renewable resources and instantly monetize investment through Serenity platform.Serenity will build a platform where all participants and entire community are guaranteed to benefit from their participation.Serenity Goal is to become Energy Retailer for all our members and expand globally.

 

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Why should you support us?

·         Serenity is offering for early supporters to become a part of a uniquely exciting new concept and significant international development.

·         Brainstorm with Serenity – share with us your smart ideas and become Serenity core team member.

·         You will support the company who is driven by passion, persistence, enthusiasm and a clear vision for a better future for everyone on the planet.

·         You will become associated with a unique well internationally recognised brand and its sponsors/partners.

Serenity Source aiming to redefine the way we deal with energy. With a focus on the renewable energy sector, combined with the power of the blockchain the company aims to revolutionize the energy generation, monetization of carbon credits, developing Net-Zero estates and expand globally by affiliate licensing. Unlike a traditional energy distribution model, Serenity’s model is to transact energy sales, surplus energy trading, and other ancillary activities over the blockchain. The Serenity platform will be connected to national electricity operators, providing the balancing the demand and supply of electricity, responding at the substation level, and making possible a structural transition towards blockchain and renewables. The company will also launch its own token, that will be backed up by real world assets, and the power of the crowd.Blockchain is a decentralized ledger technology. When applied to the energy sector, it will enable people to trade energy among themselves. Just as Venmo allows the exchange of money with its peer to peer platform, blockchain will enable a fundamental shift in the distribution of energy supply and usage. Blockchain also allows renewable energy producers to raise capita by issuing their own energy tokens. Investors can either consume this energy or resell it when it is closer to being produced. The end result is a multidimensional platform that has the potential to create a smarter, cleaner grid.Inside our homes, the application of blockchain will accelerate the introduction of Internet of Things (IoT) connected smart devices. Inter-connectivity has been a roadblock in the smart technology category for a decade, and blockchain could be the solution to this. By creating a more inclusive ecosystem of data, it’s possible for more high-quality data to be exchanged freely between devices.This is a major step in moving from individual loT smart devices to fully connected, intelligent homes.

Finally, we’re seeing the walls that inhibit access to useful data being shattered. The decentralization of data means better working smarter homes that are more secure. It’s an important catalyst that will accelerate the adoption of smart devices-and ultimately help our homes become smarter and perhaps most importantly, more energy efficient.We can’t force people to care about every kWh. But many people will opt-in for demand response, when incentives are aligned. Because of this, we’ll soon see more energy companies explore modern demand response options. Blockchain will help energy management to be routinely delivered as a service to customers, on an automated basis. Whether it’s changing a thermostat set point or dimming lights, energy companies will be able to optimize for the needs of the grid through smart technology data from devices found in people’s homes. Because this will require a massive amount of small changes on a real-time basis – changes that have financial consequence for several parties – Blockchain will make the previously impossible, possible.Blockchain’s ability to allow peer-to-peer energy transactions could significantly disrupt the energy sector, particularly by encouraging decentralization. The growing use of small renewable energy installations, such as rooftop solar panels, can create stress on electricity grids that were designed with large, centralized power plants in mind. By allowing peer-to-peer energy trading and incentivizing local consumption at the time of production, blockchain could stabilize the grid, aiding this decentralization.

Serenity objectives

·         To become Energy Retailer and offering an unfair advantage to Serenity members by developing multi-faceted blockchain based ecosystem, backed by real tangible business, facilitating promotion of sustainable living and smooth transition towards renewable energy production and DER technologies.

·         To disturb traditional approach to energy performance and construction speed by delivering sophisticated new sustainable high luxury smart Net-Zero dwellings (estates) by utilisation of Rapid Building System® for a fraction of usual investment needed for building house traditional way. Such houses will be the perfect platform for residents to become part of distributed renewable energy production network as energy prosumers.

·         To deploy the Serenity concept under different jurisdictions and achieve international growth by selecting capable international businesses. Serenity affiliates will need to obtain all licenses required and prove they are financially capable of delivering the project. Serenity will provide metering devices and connection to Serenity blockchain and cloud infrastructure.

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Currently, 48 countries are deregulated energy markets, more or less similar to Australia. We plan to implement this project in Australia first, and then expand globally through business partnerships with foreign affiliate businesses. For government regulated markets we can still offer partnerships through the offering of our solution of blockchain enabled pre-paid electricity supply.

Market Validation

Australia – Renewable Energy Statistic

Domestic production of primary energy increased by 3% in 2017, to reach 17,321 petajoules. This is consistent with trends in energy production over the past decade. Production continued to become increasingly export-oriented. Australia is a net exporter of energy, including coal and natural gas, with net exports equal to around two-thirds of production. Australia also exports large volumes of uranium oxide.Tax credits for energy efficiency incentivize solar energy generation by lowering industry operators’ cost of production and, subsequently, increasing profit margins. These tax credits also enable solar energy generators to compete on the price of electricity with other more-established energy sources, such as coal and natural gas, thereby encouraging operators to enter this growing industry. Tax credits for energy efficiency are expected to remain stable in 2018, representing an opportunity for the industry.

Electric power consumption drives overall demand for energy, including green energy.An increase in electric power consumption will typically lead to an increase in demand for solar energy from industry operators. Conversely, a decline in electric power consumption will lower demand for green energy, dampening industry revenue. Electric power consumption is expected to increase in 2018.

In addition to coal, green energy competes with natural gas in providing energy to consumers. Thus, the price movement of natural gas generally moves in line with demand for substitute energy sources, such as solar power. If the price of natural gas increases, there is typically greater demand for substitute green energy; if it decreases, demand for green energy will also likely decrease. The price of natural gas is expected to decrease in 2018, and it will remain low compared with historical averages, posing a potential threat for the industry.Semiconductor and electronic components are essential inputs in the production of solar panels, which are major purchase costs for industry operators. Thus, price movements of semiconductor components generally influence industry profit; when semiconductor input prices decrease, solar panels become less expensive, thus increasing profit margins for solar energy generators. The price of semiconductor and electronic components is expected to decline in 2018.

Employment Activity in the Renewable Market

The sector began 2017 confident that the policy uncertainty caused by the Abbott Government’s review of the Renewable Energy Target (RET) was in the past. And that confidence continued to soar, delivering a record year for projects in large-scale wind and solar, as well as the rooftop solar sector.By the end of 2017, many established solar retailers were reporting that the increased level of activity sometimes made it difficult to find enough qualified electricians to complete all the work that was coming in, and these market conditions helped trigger a steady increase in the number of accredited solar installers.Having more work than the industry can handle is mostly a good problem to have, but it is one of the challenges that many solar businesses are actively managing due to the record demand. By the end of 2017, the number of installers accredited with the Clean Energy Council had grown to 4,941. This was slightly more than the 4,824 registered at the end of 2012, which was the previous highest year recorded for this sector.The number of new accredited installers per month increased by 60% in 2017 compared to the year before. If the demand for solar continues throughout 2018 – and many of the factors that drove strong results in 2017 are still in place – the level of opportunity will lead to more electricians completing the necessary training to expand into the solar sector.Increased project activity for large scale wind and solar also resulted in a growing number of jobs in regional areas across the country.It is expected that the unprecedented level of industry activity will create major job opportunities and lead to a substantial l boost in numbers during the next few years as the industry builds out the RET.

Market Opportunity

Australia currently ranks 11th in the world for wind generation per capita.At the jurisdiction level, Australia’s wind generation is heavily skewed towards South Australia and Tasmania, which have some of the highest per capita wind generation in the world alongside leading US states like Iowa and Texas.

By country, Australia ranks 6th in the world for total solar – photovoltaic (PV) and solar thermal – installed capacity per capita, behind Germany, Italy, Belgium, Greece and Argentina. Australia currently has around 4,5000 MW of installed solar capacity.What is significant about Australia’s solar capacity is that it is almost entirely located on Australian rooftops.By 2015 more than one in seven Australian households had installed solar PV. This is a 15% penetration rate across all Australian households. In South Australia and Queensland, the household penetration rate is 25% and 24%, respectively. Some suburbs in greater Brisbane and Adelaide have recorded household solar PV penetration rates above 50%.The Renewable Energy Market2017 was a record-breaking year for rooftop solar installation, with almost 1.1 GW of rooftop PV installed in the small-scale market.And with power prices increasing further, it is safe to say the outlook for more solar PV is positive, with many of the fundamentals in place for another very strong year for the solar industry.

Australian businesses are finding it difficult to secure affordable long-term contracts for their electricity, making solar and local battery storage increasingly attractive solutions – particularly with the range of finance options that are now available for this.This medium-scale section of the market has been driving a large part of the growth over the last few years.In addition, households in outer suburbs and regional towns will continue to turn towards small-scale renewable energy to help protect them from future price hikes.Solar consultancy SunWiz says that with electricity prices set to remain high, good momentum in the sector and a robust market, the residential and SME market is “primed to continue” at more than 1.2 GW in 2018.Combined with a record construction year for the large-scale part of the market, solar is well positioned to be the new gold rush out to 2020 and beyond.

Investment in Renewable

Several factors have contributed to this spike in investment:

•The extraordinary cost reductions achieved in renewable energy•The stability and incentives provided by the 2020 Renewable Energy Target (RET)•additional support from the Australian Renewable Energy Agency and the Clean Energy Finance Corporation•Various state and territory government initiatives.Globally, clean energy investment amounted to US $333.5 billion last year. This was 3% higher than 2016 and the second highest annual figure ever – just 7% less than the record figure of US $360.3 billion reported in 2015.•China and the US led the way with investments reaching US $136.2 billion and US $56.9 billion, respectively.•Renewable energy investments across Europe fell in the face of uncertain policy support.•US $9B investment in large-scale wind and solar projects in Australia – a new record•150% increase in investment in 2017•11% national rise in wholesale electricity power prices in 2017•$1424 average annual electricity bill in 2016-17•7% proportion of average electricity bill made up of environmental costs

Competitive Advantage

Serenity ecosystem is utilizing the latest hi-tech technology, IoT, AI, blockchain and smart contract architecture, recording renewable energy consumption and production, rewarding endeavour for planet savings by carbon credits monetization.

The SERENITY token will fuel Serenity’s blockchain based economy and facilitate access to Serenity Platform, allowing global platform interoperability. Total token value should grow super-linearly relative to transaction throughput.SERENITY token is not a proprietary payment currency; It is utility and work token used as a right to:

1. Perform work on behalf of the Serenity community network

2. Acquire access to Serenity Energy Retailer services

3. Obtain additional energy discounts

4. Acquire fractional ownership in Serenity revenues generated from Serenity renewable projectsIt will be valued at a multiple of the operating cash flows that the system generates rather than as a fraction of revenues paid for services provided.

Scarce tokens combined with a useful service can create massive value for token holders and the company. Work tokens are tokens that gives users the right to contribute work to a decentralized network or DAO (whether on blockchain level or smart contract level) and earn in exchange for their work. Serenity model is based on assigning rewards based on Serenity members’ staked tokens. In the world of crypto, staking refers to the reward you receive for supporting a network or token by holding the token or running a node.

Holders of SERENITY tokens will gain additional passive income stream, as the prediction is that SERENITY token will have constant growth because it is backed by demands for services of real business and real assets like energy, carbon credits and tangible Net-Zero property developments, which is much different than other crypto tokens operated so far. Large stakeholders will be periodically rewarded by interest accumulated.

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The smart energy gateway blockchain enabled devices (HEPEK) is core hardware, which will be installed at Serenity members’ premises. HEPEK will accurately and immutable measure and record on blockchain energy consumption and renewable production. By having access to real-time spot energy market price, HEPEK gateway will be able to make a smart decision about consumption and distribution, storage or export of generated energy to the grid.

Serenity will endeavour to balance customers’ energy demand by internal production capabilities. Energy shortfalls or surpluses will be compensated by purchasing or selling energy on the wholesale market.

Energy consumers will be charged near wholesale electricity price (with small markup), still paying cheaper electricity compared to existing retailers.

For prosumers and generators, HEPEK will measure, tokenize and record production by mining ERGON tokens as a reward for exported renewable energy. Subsequently, CARBON tokens will be mined as a CO2e lowering effect. 

Both tokens will be redeemable on Serenity platform for AU$ or SERENITY tokens.

HEPEK smart device will in conjunction with blockchain and cloud infrastructure automate the whole process by accessing the wholesale electricity market spot pricing, by responding to demand events and through micro-transactions real-time purchasing.

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As a responsible business, a proxy for our syndicated pool members, we will source out the best competitive price for selling any surplus of produced renewable energy on the wholesale energy market and monetizing the bulk of carbon credits on the carbon market.

Serenity will invite members to participate in the growth of Serenity ecosystem through fractional ownership of future built renewable energy resources, like solar and wind farms, or Net-Zero developments.

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Rapid Building System® will be used as a “cornerstone” for building Carbon Negative, Net-Zero homes. With integrated blockchain enabled gateway HEPEK, Serenity is giving homeowners tangible platform to produce a renewable energy surplus.

Such homes, regardless of location, will be part of the new emerging distributed network of sustainable dwellings producing electric energy and selling the surplus to other members of the network ecosystem.

Please check link of Rapid Building System® presentation:

Future Revenue Streams

·         Energy Retail Business

·         Renewable Energy Generator

·         Carbon Credits Monetization

·         HEPEK device sales/lease

·         Residential Property renting/selling

·         P2P Energy trading

·         International affiliates licensing

Majority of proceeds will be used for Serenity community growth.

Knowledge gained 

1.       How to control and optimize real-time energy usage during peak, off-peak and demand response situations.

2.       How to get maximum monetary rewards for renewable energy production and minimize usage of non-renewable energy.

3.       How to monetize Carbon Credits for prosumers and reward activities for investments related endeavor toward planet saving.

4.       How to enable individual residents to trade Carbon Credit for kWh of renewable energy on P2P energy trading platform

5.       How to utilize new technology trough blockchain backed community crowdfunding platform for new renewable energy projects.

6.       Specification of materials and processes required to build smart Net-Zero dwelling as real platform for renewable energy prosumer.

7.       Procedure to retrofit existing building to become near Net-Zero energy prosumer.

8.       How to select and assemble construction materials in respect to sustainability and energy performance and build smart Net-Zero dwelling for the fraction of usual investment and in shorter build time.

9.       How to assist the NSW Government in finding the best solutions regarding the increasing need for accommodation for victims of domestic violence and homeless youth. For temporarily accommodating victims of domestic violence, the government pays large sum of money which could be better spent as a guaranteed rent subsidy, therefore it will save taxpayers money.

10.   Victims of domestic violence will be encouraged to participate in process of building and assembling of Net-Zero dwellings and obtain construction knowledge, and maybe gain interest for a future career, which will help them to overcome difficult psychological state they got into because of experienced trauma and violence.

11.   Simple building methodology of Rapid Building System® by building smart Net-Zero houses will allow the engagement of unemployed and unskilled youth who can quickly and simply assemble houses under supervision. Easy and fun learning, pathways into the apprenticeship, allowing young people to become qualified trade workers, subcontractors, licensed builders or other industry professionals.

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HEPEK Prototype DevelopmentThis phase will be used for final upgrades to software and hardware components. Serenity will need to produce a stable hardware prototype of the HEPEK smart gateway to ensure the development environment will remain constant.

During this phase, Serenity will hire a hardware engineer to add GPS functionality and finalize the first production hardware device.

HEPEK prototype should come from a production process that is at least scalable to a few thousand devices.

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Content Delivery NetworkSerenity needs to establish a process where HEPEK software will fetch updates from the server, which will be critical to streamline later upgrades and enable fast iterations. The software team will spend much of this phase developing a content delivery network (CDN) – this will mostly be on the server side. The software team will also build the plumbing (remote logging and debugging) for the HEPEK client to operate regardless of which environment is chosen.

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The phase 1 will be used to continue development of the client software. Serenity will hire on additional software engineer, primarily for development of the client. This client will have bare minimum functionality (signup, open payment channels, withdrawals).

Administrator sends ERGON tokens to Smart Energy Broker (HEPEK) wallet. HEPEK will allow energy to be drown from the grid till ERGON balance remains greater than zero.Subscriber prepays for energy usage.

HEPEK consoleSerenity User Panel Functionality

Serenity HEPEK in action

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HEPEK wallet management

Serenity web site upgrade

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The phase 1 will be used to continue web site development. Serenity will hire on additional web developer, primarily for development of the membership portal functionality. The user portal page will have minimum functionality (signup, dashboard access).

Serenity Dashboard upgrade

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This phase will be used to continue web development of Dashboard Portal service. Serenity will employ own software team. The Client Dashboard will be linked to user accounts.

The middleware service layer

The software team will also spend more time on the REST API of the Serenity middleware layer, which is linking blockchain with web user interface.

The end of phase will be marked by a v1.0 release on the releases GitHub page.

Thank you for taking the time to learn about Serenity project and for your support!

 

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