Crowdfunding

How to use traditional PR to boost your crowdfunding campaign

Traditional PR and crowdfunding success If you have a great product or business idea you may be trying to raise funds to take it to the next level, or simply to go into production by starting a crowdfunding campaign. You know that you need to drive people to the campaign portal to get them to

What entrepreneurs need to know before building a tech product

Have an idea for an app, software or tech product? Here is a checklist for all entrepreneurs that want to avoid failure when launching a tech product.  This checklist will be essential in guiding your strategy – and will help you to determine a budget. This in turn can help determine at what point you

Have a business idea, but no tech knowledge and little money? Read this!

 Strategies for nontechnical entrepreneurs in software development In recent weeks I have had some interesting feedback from start-ups and entrepreneurs requiring affordable options for software development.  Software development is not an easy game to play. Especially if you have had limited or no exposure to software development.  The romance of Silicon Valley start-ups making instant

The Essentials of a Great Crowdfunding Video

Telling Your Story with Video Imagine explaining your crowdfunding project to a friend.  What would you tell them? What questions would they ask? Your crowdfunding video is your chance to tell people that story in a nutshell: who you are, what you want to make, and why. Stats show that a campaign video is a

Web Essentials for Startup

Is a High Quality Web Presence Essential to Your Business? In this digital world, where 97% of consumers search for services and products online, it is essential for your new business or project to have a strong digital presence. Think about the world’s largest multibillionaire companies and you will find a common trend: Uber does

The Role of Culture in a Start-Up

 A start-up culture needs to be very conscious and strategic, rooted deep into the underlying and mutually agreed upon vision, core values and beliefs. Building a strong company culture from day one is just as important as the product and the go-to-market strategy. Start-up life is stressful and unforgiving and the risk of failure grows exponentially

Credibility is Key to Successful Crowdfunding Stories

Creating trust in you is fundamental if you want to succeed in business and even more so crowdfunding. Every single day I work with organisations trying to get governments to give them a contract for work.  Sometimes they get caught up in telling the customer what they do and not enough about the problem they

2015 Intergenerational Report – What does it all mean?

The Australian Government’s Intergenerational Report: Implications for business planning and important insights. Any business, regardless of size or whether it’s existing or new, must take into account external environmental factors during its planning process. One such factor is Government policy which needs to be understood and the impacts assessed early. This will not only help

The regulatory environment of equity crowdfunding in Australia today

Crowdfunding has taken the world by storm, will Australian regulation catch up? The use of crowd sourced funding for the purpose of raising funds for business development has become increasingly popular in a number of foreign jurisdictions. A number of commentators are of the view that “crowdfunding is one of the biggest financial changes in

Free tools for designing & promoting your crowdfunding campaign

Free DESIGN TOOLS we love… If you are creating a crowdfunding campaign, or are simply looking to improve what you are doing online or in social media, you’ll want to check out these awesome resources for building great visual content. They are free, easy to use and inspiring! We’ve included these tools because designing a

Running a business? Don’t miss the April deadline for tax incentives

Don’t think you are innovating? Think again – quickly! End of April deadline is looming. Have you ever heard that saying “you don’t know what you don’t know?”  In the case of Research and Development tax incentives, it is often the instance that businesses are unaware of its existence. The words ‘Research’ and ‘Development’ can

The Buzz in Crowdfunding is Australian

Are you an Australian thinking of launching a new product, project or expanding a business? Australia and the rest of world has been abuzz lately with the spectacular crowdfunding campaign of two backyard beekeepers from New South Wales. So far, they’ve raised more than $8.5 Million, exceeding their goal of $70,000 in just two minutes

What Type of Video Do You Need?

Today we are going to look at popular styles of videos that can be used by your crowdfunding campaign or business. Your campaign video can use several of these styles, in order to pitch your idea as well as tell your story.  Videos can also be a great way to build excitement, promote and update

Budgeting for Businesses – Why is it important?

Many business owners fail to set a budget and don’t consider this to be important.  They either think they are not big enough to require a budget or they have their budget in their head. A budget is the success plan for a business, it helps you plan and to reach goals within your business.

How to choose a colour scheme for your logo/brand

When working with a new brand or idea your logo is almost always the first port of call. It needs to represent who you are and what you are doing, so its important to do it right. There are many things to take into consideration when establish your idea/brands identity, so over the next few

Facebook For Small Business

5 Key Tips Small businesses need to be actively marketing on Facebook. That’s the long and the short of it. Clients often ask – slightly wary tone in their voice – if they need to be on Facebook. My answer usually boils down to this: Facebook has 1.9billion users. Your customers are there – and

GST and crowdfunding

I was recently asked at a family gathering if GST (the Goods and Services Tax) applied to crowdfunding. Not your everyday question I must admit, but given my area of expertise and my interest in technology start-ups, you could see why I was asked. I was about to dismiss it out of hand when I

Reverse Blogging

Hello everyone! This week we were invited to be part of a blog being made by our good friends at ReadyFundGo. So being the creatives we are, we decided to do a reverse blog. We made our blog about ReadyFundGo making a blog!!! So what is a blog? A blog (also called a weblog or

The Legal Basics All Entrepreneurs Need To Know

Whilst not applicable in all cases, when establishing/operating a business involving the sale or supply of goods and /or services it is quite important to consider having a set of terms and conditions tailored to such sale/supply. Terms and Conditions Prior to entering any commercial arrangement it would be prudent for a business owner that

The NOSE Knows!           

So, you’ve decided to run a crowdfunding campaign to start a business or raise money for charity. Good on you – you’re ahead of most who are still thinking about it. So, what now? Last month we talked about techniques you can use to create your story.  But how do you get people to understand

MARKETING 101

  It’s never too late to start! Recently a friend had been complaining about business and how much it had changed.  He has run his business for over 20 years and never had any problem but now things are harder and he doesn’t understand why.  I explained that times have changed and you have to

The Importance of Cash Flow Forecasting

Across years of providing advice to small and medium businesses, most recently as a partner of BridgePoint Group, I have been privileged to provide advice to dozens of start-ups. I love the enthusiasm and ingenuity of the men and women that are prepared to ‘risk it all’ and ‘have a go’.  And I love the fact