Traditional PR and crowdfunding success If you have a great product or business idea you may be trying to raise funds to take it to the next level, or simply to go into production by starting a crowdfunding campaign. You know that you need to drive people to the campaign portal to get them to
Crowdfunding
What entrepreneurs need to know before building a tech product
Have an idea for an app, software or tech product? Here is a checklist for all entrepreneurs that want to avoid failure when launching a tech product. This checklist will be essential in guiding your strategy – and will help you to determine a budget. This in turn can help determine at what point you
Have a business idea, but no tech knowledge and little money? Read this!
Strategies for nontechnical entrepreneurs in software development In recent weeks I have had some interesting feedback from start-ups and entrepreneurs requiring affordable options for software development. Software development is not an easy game to play. Especially if you have had limited or no exposure to software development. The romance of Silicon Valley start-ups making instant
The Essentials of a Great Crowdfunding Video
Telling Your Story with Video Imagine explaining your crowdfunding project to a friend. What would you tell them? What questions would they ask? Your crowdfunding video is your chance to tell people that story in a nutshell: who you are, what you want to make, and why. Stats show that a campaign video is a
Web Essentials for Startup
Is a High Quality Web Presence Essential to Your Business? In this digital world, where 97% of consumers search for services and products online, it is essential for your new business or project to have a strong digital presence. Think about the world’s largest multibillionaire companies and you will find a common trend: Uber does
Writing A Compelling Video Script
Here’s some essential advice for writing an effective crowdfunding campaign video script by expert Glen Rose.
The Role of Culture in a Start-Up
A start-up culture needs to be very conscious and strategic, rooted deep into the underlying and mutually agreed upon vision, core values and beliefs. Building a strong company culture from day one is just as important as the product and the go-to-market strategy. Start-up life is stressful and unforgiving and the risk of failure grows exponentially
Credibility is Key to Successful Crowdfunding Stories
Creating trust in you is fundamental if you want to succeed in business and even more so crowdfunding. Every single day I work with organisations trying to get governments to give them a contract for work. Sometimes they get caught up in telling the customer what they do and not enough about the problem they
2015 Intergenerational Report – What does it all mean?
The Australian Government’s Intergenerational Report: Implications for business planning and important insights. Any business, regardless of size or whether it’s existing or new, must take into account external environmental factors during its planning process. One such factor is Government policy which needs to be understood and the impacts assessed early. This will not only help
The regulatory environment of equity crowdfunding in Australia today
Crowdfunding has taken the world by storm, will Australian regulation catch up? The use of crowd sourced funding for the purpose of raising funds for business development has become increasingly popular in a number of foreign jurisdictions. A number of commentators are of the view that “crowdfunding is one of the biggest financial changes in
Running a business? Don’t miss the April deadline for tax incentives
Don’t think you are innovating? Think again – quickly! End of April deadline is looming. Have you ever heard that saying “you don’t know what you don’t know?” In the case of Research and Development tax incentives, it is often the instance that businesses are unaware of its existence. The words ‘Research’ and ‘Development’ can
The Buzz in Crowdfunding is Australian
Are you an Australian thinking of launching a new product, project or expanding a business? Australia and the rest of world has been abuzz lately with the spectacular crowdfunding campaign of two backyard beekeepers from New South Wales. So far, they’ve raised more than $8.5 Million, exceeding their goal of $70,000 in just two minutes
What Type of Video Do You Need?
Today we are going to look at popular styles of videos that can be used by your crowdfunding campaign or business. Your campaign video can use several of these styles, in order to pitch your idea as well as tell your story. Videos can also be a great way to build excitement, promote and update
Copywriting – How to Engage Your Audience
Setting up a business is hard work. It takes grit, determination and dedication. And every time you publish something about your business it needs to engage your customers. That’s quite a bar to reach time after time. You know your business and what you’re trying to achieve. But how do you translate that into clear
Budgeting for Businesses – Why is it important?
Many business owners fail to set a budget and don’t consider this to be important. They either think they are not big enough to require a budget or they have their budget in their head. A budget is the success plan for a business, it helps you plan and to reach goals within your business.
How to choose a colour scheme for your logo/brand
When working with a new brand or idea your logo is almost always the first port of call. It needs to represent who you are and what you are doing, so its important to do it right. There are many things to take into consideration when establish your idea/brands identity, so over the next few
Facebook For Small Business
5 Key Tips Small businesses need to be actively marketing on Facebook. That’s the long and the short of it. Clients often ask – slightly wary tone in their voice – if they need to be on Facebook. My answer usually boils down to this: Facebook has 1.9billion users. Your customers are there – and
GST and crowdfunding
I was recently asked at a family gathering if GST (the Goods and Services Tax) applied to crowdfunding. Not your everyday question I must admit, but given my area of expertise and my interest in technology start-ups, you could see why I was asked. I was about to dismiss it out of hand when I
Reverse Blogging
Hello everyone! This week we were invited to be part of a blog being made by our good friends at ReadyFundGo. So being the creatives we are, we decided to do a reverse blog. We made our blog about ReadyFundGo making a blog!!! So what is a blog? A blog (also called a weblog or
The Legal Basics All Entrepreneurs Need To Know
Whilst not applicable in all cases, when establishing/operating a business involving the sale or supply of goods and /or services it is quite important to consider having a set of terms and conditions tailored to such sale/supply. Terms and Conditions Prior to entering any commercial arrangement it would be prudent for a business owner that
The NOSE Knows!
So, you’ve decided to run a crowdfunding campaign to start a business or raise money for charity. Good on you – you’re ahead of most who are still thinking about it. So, what now? Last month we talked about techniques you can use to create your story. But how do you get people to understand
MARKETING 101
It’s never too late to start! Recently a friend had been complaining about business and how much it had changed. He has run his business for over 20 years and never had any problem but now things are harder and he doesn’t understand why. I explained that times have changed and you have to
The Importance of Cash Flow Forecasting
Across years of providing advice to small and medium businesses, most recently as a partner of BridgePoint Group, I have been privileged to provide advice to dozens of start-ups. I love the enthusiasm and ingenuity of the men and women that are prepared to ‘risk it all’ and ‘have a go’. And I love the fact