Australia

Crowdfunding Campaign Strategy: Taking a new product to market

Crowdfunding Agency Services   Crowdfunding Campaign Strategy: Taking a new product to market                      Get help from experts in the field of Crowdfunding                                      Why you need our help?    

Crowdfunding in Australia: Some Legal Considerations – Getting Your Ducks in a Row

Crowdfunding in Australia: Some  Legal Considerations – Getting Your Ducks in a Row “If I create a crowdfunding campaign, how can I stop someone stealing my idea?”. “What can I do to protect my idea from a legal perspective?” “Should I register a company before or after launching my crowdfunding campaign, if at all?” “Is

Equity Crowdfunding in Australia catches a wave

Earlier last year, we spoke about equity crowdfunding finally becoming legal in Australia and allowing founders to receive funds by offering a stake in their ventures.  Now looking at where things stand in 2018, we’re delighted to say that January has brought the issuing of seven licences by the corporate regulator ASIC (Australian Securities and

Why crowdfunding is a great option when the bank says “No”

Reward-based crowdfunding is the starting point of some of the coolest projects. In fact, if you are living in Brisbane and your dream is practising extreme sports all year long, you may have heard about the Urban Xtreme ReadyFundGo campaign. That’s how Lindsay and her team successfully managed to find their first customers and raise

Crowdfunding your dream start-up

Crowdfunding with a Passion So, you’ve got an idea. Perhaps it’s a really good idea … Well, who knows? Quite possibly you’ve had such a brilliant brainwave that it will turn the world upside down! All you need now is some warm soft cash to somehow pull your idea out of your own personal dreamtime

3 Essential Lessons from a Successful $1.6m Crowdfunding Campaign

    Few people in the world can claim they have run a $1m crowdfunding campaign. In fact, less than 0.2% of all successfully funded projects on Kickstarter.com reached that threshold.     So, if you are an innovator or company founder willing to go big, you probably can’t help wondering: what do I need

Adapting your crowdfunding campaign with feedback from your crowd

You’ve probably noticed how crowdfunding is growing in popularity not only in Australia but all over the world. It has become a viable alternative for innovators and company founders to fund all kinds of ideas. At ReadyFundGo we currently hosting a campaign titled The Largest Electric Guitar Ensemble, an ambitious attempt to put together 500

Crowdfunding to test the Minimum Viable Product (MVP)

Founders face many challenges as they aim to create a product or service that tackles market needs better than existing alternatives. They don’t possess the deep pockets of established firms. They lack reputation or brand equity when they speak to customers. Their agenda is split between multiple activities including product development, marketing, public relations and

Large Corporates Turn to Crowdfunding to Facilitate Innovation

Crowdfunding is starting to become a strategic tool for large corporate enterprises.   Innovation in large enterprises has always been a tricky path to set and follow.   Senior leadership teams walk on eggshells in the process. They must invest in the right technologies while making sure they do not jeopardise the sales of existing